Exchangewire
2 months agoMarketing
ITV Profits Plunge By 61%; Half of US Subscription Revenues Will Go To Streaming By 2025; US Approves TikTok Crackdown Bill
ITV profits plunged 61% due to decreased advertising revenue and investments in streaming services.
Over half of US subscription revenues will be towards streaming by 2025, signaling the decline of traditional pay TV services. [ more ]