India remains the world's largest mobile market by volume, with around 25 billion app downloads a year. Annual in-app purchase revenue passed $1 billion in 2025 and is projected to reach $1.25 billion by the end of 2026.
Smartphone shipments have been falling for the last nine months in the U.S. The concerning trend has affected the majority of smartphone manufacturers. But despite the downturn, phone makers are optimistic for a few valid reasons. The US smartphone market shrunk by 24 percent year-over-year in Q2 this year. Let's look at how the leading smartphone manufacturers have fared, and how they are trying to wade through the uncertain times.
The ongoing memory chip shortage is about to lead to a drastic drop in smartphone shipments this year. According to the latest forecast from TrendForce, the market will see a 10% drop in global smartphone shipments, which would result in an estimated 1.135 billion units shipped for the calendar year. There is, however, an even worse turn of events, which could see the drop go as low as 15%, which TrendForce describes as the "Bear-case scenario".
The final three months of 2025 proved great for smartphone shipments in Europe as the market was up 2% compared to Q4 2024. According to Counterpoint Research 's Q4 2025 Smartphone Market Monitor, Apple was the leading brand in Europe with an estimated 33% share of all shipments. Cupertino saw strong demand for the iPhone 17 series, resulting in a 7% rise in shipments compared to the prior year. The report outlined strong demand for the 17 series in Eastern Europe.