Amazon Wields New Influence in TV's Upfront Sales Haggle Through Massive Media Account ReviewAmazon is disrupting traditional TV advertising by influencing upfront negotiations amid its media buying review.
Disney's Growth Fueled by Sports and Streaming at UpfrontDisney's upfront negotiations concluded with a 5% growth in revenue and volume, driven by streaming and sports, with investments in sports deals and digital offerings continuing to rise.
Future of TV Briefing: Ad buyers, sellers 'don't anticipate a major currency shift' in this year's upfrontCompletion of TV ad industry's measurement currency changeover unlikely in this year's upfront cycle.Nielsen's postponement and uncertainty around new measurement providers causing delays in currency transition.