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How indie agencies will compete with holding companies during the upfront

Agility and flexibility are crucial for independent agencies to compete with holding companies in the evolving upfront marketplace.
#tv-advertising

Programmatic pushes its way into the upfront bazaar

Programmatic investment is increasingly playing a significant role in upfront TV advertising deals.

'Fasten your seat belt': What to watch for in this year's TV and streaming advertising upfront market

The TV and streaming advertising upfront marketplace is unofficially commencing, with a longer and potentially adjusted cycle this year.

Programmatic pushes its way into the upfront bazaar

Programmatic investment is increasingly playing a significant role in upfront TV advertising deals.

'Fasten your seat belt': What to watch for in this year's TV and streaming advertising upfront market

The TV and streaming advertising upfront marketplace is unofficially commencing, with a longer and potentially adjusted cycle this year.
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