Marketing techfromDigiday1 month agoMedia Buying Briefing: In this year's upfront, sports is playing offense, defense and refereeSports content has emerged as the dominant factor in upfront marketplace discussions, leading to increased deal-making activity.
fromDigiday1 month agoMedia industryMedia Buying Briefing: Upfront sports is getting the job done - but it's not helping the rest of the market move
fromDigiday1 month agoMarketing techDigiday+ Research: Marketers plan less upfront spending this year
Marketing techfromDigiday1 month agoMedia Buying Briefing: In this year's upfront, sports is playing offense, defense and refereeSports content has emerged as the dominant factor in upfront marketplace discussions, leading to increased deal-making activity.
fromDigiday1 month agoMedia industryMedia Buying Briefing: Upfront sports is getting the job done - but it's not helping the rest of the market move
fromDigiday1 month agoMarketing techDigiday+ Research: Marketers plan less upfront spending this year
