Marketing techfromDigiday5 days agoMedia Buying Briefing: In this year's upfront, sports is playing offense, defense and refereeSports content has emerged as the dominant factor in upfront marketplace discussions, leading to increased deal-making activity.
Marketing techfromDigiday5 days agoMedia Buying Briefing: In this year's upfront, sports is playing offense, defense and refereeSports content has emerged as the dominant factor in upfront marketplace discussions, leading to increased deal-making activity.
