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How marketers should advertise to mobile gamers during the holidays | Unity

Early holiday advertising is crucial for mobile game brands, as consumer spending starts well before December.
Understanding demographic spending patterns can enhance holiday marketing strategies. Brands should cater to different age groups' varying spending abilities.

A full year later, Unity fully revokes maligned runtime fee

Unity has fully revoked its controversial install fee, now adopting a seat-based subscription model for pricing.
The change is a response to developer feedback and signifies Unity's shift towards a more agreeable pricing strategy.

Investors to look for AI-powered gains during Big Tech earnings season

Generative AI investment could lead to stronger revenues.
Huge potential for growth in the 'Magnificent Seven' companies.
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