MarTech4 months agoMarketingHow to align processes to drive martech utilization | MarTechMarketers struggle with underutilizing martech due to misalignment with processes, hindering overall effectiveness. [ more ]
MarTech5 months agoMarketingHow marketers can help boost martech utilization | MarTechMartech utilization declined to 33% in 2023 from 42% in 2022 and 58% in 2020. Underutilization of martech can lead to budget reductions and hinder marketing process improvement. [ more ]
MarTech4 months agoMarketingHow to align processes to drive martech utilization | MarTechMarketers struggle with underutilizing martech due to misalignment with processes, hindering overall effectiveness. [ more ]
MarTech5 months agoMarketingHow marketers can help boost martech utilization | MarTechMartech utilization declined to 33% in 2023 from 42% in 2022 and 58% in 2020. Underutilization of martech can lead to budget reductions and hinder marketing process improvement. [ more ]