How to align processes to drive martech utilization | MarTechMarketers struggle with underutilizing martech due to misalignment with processes, hindering overall effectiveness.
How marketers can help boost martech utilization | MarTechMartech utilization declined to 33% in 2023 from 42% in 2022 and 58% in 2020.Underutilization of martech can lead to budget reductions and hinder marketing process improvement.
How to align processes to drive martech utilization | MarTechMarketers struggle with underutilizing martech due to misalignment with processes, hindering overall effectiveness.
How marketers can help boost martech utilization | MarTechMartech utilization declined to 33% in 2023 from 42% in 2022 and 58% in 2020.Underutilization of martech can lead to budget reductions and hinder marketing process improvement.