#underconsumption-core

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#sustainability
www.theguardian.com
1 month ago
Marketing

It is OK to be content with your simple life': is underconsumption core' the answer to too much shopping?

Content online often showcases excessive consumption; movement towards underconsumption core promotes mindfulness and reusing items. [ more ]
Apartment Therapy
1 month ago
Design

"Underconsumption Core" Is the Most Inspiring Thrifting-Driven Trend I've Seen This Year

The 'underconsumption core' trend on TikTok highlights the value and beauty in reusing and repurposing everyday items, contrary to the culture of excessive consumption. [ more ]
www.theguardian.com
1 month ago
Marketing

It is OK to be content with your simple life': is underconsumption core' the answer to too much shopping?

Content online often showcases excessive consumption; movement towards underconsumption core promotes mindfulness and reusing items. [ more ]
Apartment Therapy
1 month ago
Design

"Underconsumption Core" Is the Most Inspiring Thrifting-Driven Trend I've Seen This Year

The 'underconsumption core' trend on TikTok highlights the value and beauty in reusing and repurposing everyday items, contrary to the culture of excessive consumption. [ more ]
moresustainability
Business Insider
1 month ago
Marketing

What is 'underconsumption core'? A new trend on TikTok aims to get GenZ to buy less.

Gen Z is adopting 'underconsumption core,' focusing on buying only essentials and distancing from influencer marketing. [ more ]
www.nytimes.com
1 month ago
Marketing

For Years, TikTok Told Us What to Buy. Now the Trend Is to Consume Less.

TikTok users shift away from influencer culture to underconsumption core, embracing minimalism and relatability. [ more ]
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