#twitch-hype-train

[ follow ]
fromGameSpot
49 minutes ago

Pokemon Champions Is Giving Fans The Big And Tiny Pokemon They Want To See

A Reddit post shared an image of a Steelix and Wyrdeer in battle, claiming that Champions has 'accurate Pokemon sizes for the first time' since the release of Let's Go on Switch.
Games
#video-marketing
Media industry
fromThe Hollywood Reporter
1 hour ago

Top Influencers' Secret Weapon for Engagement Might Be Replaced by AI

Evan Stanfield's marketing agency Clipping Culture utilizes freelancers to create shortform videos, while AI technology is increasingly used in video editing and production.
Marketing
fromSfgate
5 days ago

Tips to create short-form video to reach new audiences

Creating short-form videos is essential for businesses to effectively reach audiences and drive growth.
Media industry
fromThe Hollywood Reporter
1 hour ago

Top Influencers' Secret Weapon for Engagement Might Be Replaced by AI

Evan Stanfield's marketing agency Clipping Culture utilizes freelancers to create shortform videos, while AI technology is increasingly used in video editing and production.
Marketing
fromSfgate
5 days ago

Tips to create short-form video to reach new audiences

Creating short-form videos is essential for businesses to effectively reach audiences and drive growth.
Video games
fromKotaku
3 hours ago

Heated Arc Raiders Debate Between PvE And PvP Players Goes Viral

A PvE player confronted a PvP player in Arc Raiders, raising questions about player expectations in PvP-enabled games.
Marketing
fromAdExchanger
13 hours ago

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.
#youtube
fromTechCrunch
1 day ago
Television

As YouTube grows on TV, it eyes more interactive video across formats | TechCrunch

fromDigiday
1 day ago
Media industry

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

Marketing tech
fromDigiday
2 weeks ago

YouTube is building infrastructure for the full creator-brand partnership life cycle

YouTube is launching a Gemini-powered Creator Partnerships suite to streamline brand-creator collaborations and automate campaign management.
Television
fromTechCrunch
1 day ago

As YouTube grows on TV, it eyes more interactive video across formats | TechCrunch

YouTube is enhancing interactive features for TV viewing as connected TVs account for a growing share of its watch time.
Online marketing
from9to5Google
1 day ago

YouTube starts showing 90-second unskippable ads to TV viewers

YouTube is introducing 90-second unskippable ads for TV viewers, increasing ad pressure on users.
Media industry
fromDigiday
1 day ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
Marketing tech
fromDigiday
2 weeks ago

YouTube is building infrastructure for the full creator-brand partnership life cycle

YouTube is launching a Gemini-powered Creator Partnerships suite to streamline brand-creator collaborations and automate campaign management.
fromThe Verge
7 hours ago

Spotify now lets you turn off all its videos

The new controls allow users to disable access to music videos and all other videos, including podcasts and vertical video, enhancing user experience.
Podcast
Online Community Development
fromInc
1 day ago

The Future of Marketing is Community

Consumers prefer authentic connections over AI-generated content, emphasizing the importance of community in building trust and credibility.
Growth hacking
fromQuartz
2 days ago

Reddit Benefits From Strong User Growth: A Sign for More Upside?

Reddit's user growth and enhanced advertising strategies are driving significant revenue increases and expanding its market reach.
LA Clippers
fromEngadget
2 days ago

The League of Legends KeSPA cup will air globally on Disney+

Disney+ will stream major esports tournaments, expanding its reach beyond Asia to a global audience.
fromwww.theguardian.com
5 days ago

Six great reads: the OnlyFans legacy, stolen cargo and Meta's creepy' glasses

Leonid Radvinsky's death leaves a void in the leadership of OnlyFans, a platform that has transformed the adult content landscape. His secretive management style and the controversies surrounding the site have raised questions about its future direction and stability.
Photography
Marketing tech
fromForbes
5 days ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
#netflix
Games
fromEngadget
3 days ago

Netflix just released a standalone gaming app for kids

Netflix launched Playground, a free gaming app for kids under eight, featuring no ads or in-app purchases and an offline mode.
Games
fromEngadget
3 days ago

Netflix just released a standalone gaming app for kids

Netflix launched Playground, a free gaming app for kids under eight, featuring no ads or in-app purchases and an offline mode.
fromEngadget
1 day ago

How to watch the Triple-i Initiative showcase on April 9

The showcase will run for 45 minutes, and nine featured studios will also have post-show deep dives on their games if you want to know more.
Games
#gaming-industry
Video games
fromBusiness Matters
1 day ago

How the Gaming Market Continues to Expand

The gaming market is evolving into a mainstream, influential entertainment industry, driven by mobile gaming and diverse player demographics.
Video games
fromBusiness Matters
1 day ago

How the Gaming Market Continues to Expand

The gaming market is evolving into a mainstream, influential entertainment industry, driven by mobile gaming and diverse player demographics.
Television
fromTechCrunch
23 hours ago

Tubi is the first streamer to launch a native app within ChatGPT | TechCrunch

Tubi launches a native app within ChatGPT for easier access to its library of over 300,000 movies and TV episodes.
Podcast
fromThe Hollywood Reporter
2 days ago

I Created Hit Podcasts. Then the Bubble Burst

The narrative podcast industry has faced significant challenges, leading to layoffs and a shift towards celebrity-driven content.
#social-media
fromForbes
2 days ago
Online marketing

Why Keywords Are Replacing Hashtags As The Social Media North Star

Social media marketing
fromForbes
2 days ago

The Next Disruption In Social Media: Impact Over Attention

Future social networks will prioritize action-oriented platforms that foster real-world collaboration and value creation using AI and impact-based rewards.
Social media marketing
fromForbes
6 days ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
fromNatesilver
3 days ago
Media industry

Social media is turning into a freak show

Social media's influence on content quality and publisher success has led to a crisis in foreign policy and political communication.
Online marketing
fromForbes
2 days ago

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.
Social media marketing
fromForbes
2 days ago

The Next Disruption In Social Media: Impact Over Attention

Future social networks will prioritize action-oriented platforms that foster real-world collaboration and value creation using AI and impact-based rewards.
Social media marketing
fromForbes
6 days ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
Media industry
fromNatesilver
3 days ago

Social media is turning into a freak show

Social media's influence on content quality and publisher success has led to a crisis in foreign policy and political communication.
Toronto startup
fromwww.businessinsider.com
1 week ago

I'm an OnlyFans model and Twitch streamer on an extraordinary artist visa. The US gives me the freedom to do work I love.

Living in the US significantly advanced my career as a Twitch streamer and OnlyFans model, enabling me to support my family and obtain an O-1B visa.
Marketing
fromFortune
4 days ago

How Corporate Natalie turned a $500 brand deal into a creator empire-and her own agency | Fortune

Natalie Marshall, known as Corporate Natalie, turned a side project into a successful brand with millions of followers and multiple brand partnerships.
Video games
fromKotaku
1 day ago

Sci-Fi Extraction Shooter Lasted Three Weeks Before Announcing Shutdown

Live-service games often fail, leading to financial losses and shutdowns shortly after launch, as seen with The Cube, Save Us.
#creator-economy
fromForbes
1 week ago
Growth hacking

Stop Betting On One Platform: The Creator's New Monetization Playbook

Marketing
fromFast Company
6 days ago

What SXSW 2026 revealed about the creator economy's future

Creators are now essential business partners, shaping culture and commerce, and driving brand relevance through long-term relationships.
fromObserver
2 days ago
Social media marketing

This NASA Mission Specialist Turned Media CEO Sets Out to Save the Creator Economy

Media industry
fromForbes
1 week ago

Trust Is Becoming The Most Valuable Currency In The Creator Economy

Audiences now seek trust in content, influencing their decision-making and the value of creators' work.
Social media marketing
fromDigiday
3 weeks ago

In graphic detail: Middle-tier creators are fueling the next phase of the creator economy

A growing middle tier of creators is building sustainable businesses through newsletters, courses, digital products, and sponsorships, with brands increasingly targeting nano and micro-creators over macro influencers.
Marketing
fromDigiday
1 month ago

How creator talent agencies are evolving into multi-platform operators

Creator agencies are transforming from deal brokers into full-service media operators that help creators build diversified businesses across multiple platforms and revenue streams.
Growth hacking
fromForbes
1 week ago

Stop Betting On One Platform: The Creator's New Monetization Playbook

Creators should diversify their platforms to build steady income and avoid dependency on a single source.
Marketing
fromFast Company
6 days ago

What SXSW 2026 revealed about the creator economy's future

Creators are now essential business partners, shaping culture and commerce, and driving brand relevance through long-term relationships.
Social media marketing
fromObserver
2 days ago

This NASA Mission Specialist Turned Media CEO Sets Out to Save the Creator Economy

TopFan empowers independent creators to own audience data and reduce reliance on major social platforms for sustainable business models.
Media industry
fromForbes
1 week ago

Trust Is Becoming The Most Valuable Currency In The Creator Economy

Audiences now seek trust in content, influencing their decision-making and the value of creators' work.
Social media marketing
fromDigiday
3 weeks ago

In graphic detail: Middle-tier creators are fueling the next phase of the creator economy

A growing middle tier of creators is building sustainable businesses through newsletters, courses, digital products, and sponsorships, with brands increasingly targeting nano and micro-creators over macro influencers.
Marketing
fromDigiday
1 month ago

How creator talent agencies are evolving into multi-platform operators

Creator agencies are transforming from deal brokers into full-service media operators that help creators build diversified businesses across multiple platforms and revenue streams.
Social media marketing
fromLindsey Gamble
2 days ago

Meta Launches New Shopping & Affiliate Tools for Creators, Signaling a Bigger Push Into Affiliate Marketing - Lindsey Gamble

Meta introduces new affiliate marketing features on Facebook and Instagram to streamline creator earnings and enhance shopping experiences.
Video games
fromKotaku
2 days ago

Marathon, One Month Later - Kotaku

Marathon has received positive reviews but faces uncertainty regarding its long-term support and player engagement.
fromKotaku
5 days ago

YouTube's Gaming Historian Steps Back After 15 Years

"Today I'm announcing I will no longer be making Gaming Historian videos. There's nothing dramatic behind it, I promise."
Games
#connected-tv
Television
fromAol
5 days ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Television
fromMiami Herald
5 days ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.
Television
fromAol
5 days ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Television
fromMiami Herald
5 days ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.
Video games
fromKotaku
5 days ago

Peak Devs Call Out Entitled Gamers Who Want Endless Free Updates

Endless support for games is not guaranteed; updates are considered a bonus, not a right.
Games
fromGame Informer
1 week ago

The Video Games You Should Play This Weekend - April 3

Darth Clark returned to Game Informer, and The Super Mario Galaxy Movie was released, marking significant events in the gaming industry.
#substack
Media industry
fromTech Times
3 days ago

Substack Writers Transform Newsletter Platforms with Paid Subs and the Power of the Creator Economy

Substack empowers independent writers to manage their own audiences and monetize content through a simple, community-driven newsletter platform.
Media industry
fromTech Times
3 days ago

Substack Writers Transform Newsletter Platforms with Paid Subs and the Power of the Creator Economy

Substack empowers independent writers to manage their own audiences and monetize content through a simple, community-driven newsletter platform.
#fortnite
Venture
fromBusiness Insider
1 month ago

17 creator-economy startups to watch in 2026, according to VCs

AI-powered tools are transforming the creator economy by automating content production, influencer marketing, and business operations while enabling new monetization models.
Video games
fromGamesBeat
1 week ago

Inside Clix Gaming's creator-powered business strategy

Cody 'Clix' Conrod is launching Clix Gaming, a brand and business centered on his success as a top Fortnite player.
Social media marketing
fromTechCrunch
6 days ago

Flipboard's new 'social websites' help publishers and creators tap into the open social web | TechCrunch

Flipboard launched social websites, enabling creators to consolidate content and build communities around their work on decentralized platforms.
Media industry
fromFortune
5 days ago

3 reasons OpenAI buying daily tech show TBPN for hundreds of millions isn't totally crazy | Fortune

Knowing when to sell is crucial for startup success, as demonstrated by TBPN's timely sale to OpenAI.
#openai
Media industry
fromArs Technica
6 days ago

OpenAI takes on another "side quest," buys tech-focused talk show TBPN

OpenAI's acquisition of TBPN will maintain its editorial independence while enhancing marketing and communications efforts.
Media industry
fromTNW | Investors-Funding
6 days ago

OpenAI has acquired the Silicon Valley talk show TBPN

OpenAI has acquired the Technology Business Programming Network, maintaining its editorial independence while integrating it into its strategy organization.
Media industry
fromArs Technica
6 days ago

OpenAI takes on another "side quest," buys tech-focused talk show TBPN

OpenAI's acquisition of TBPN will maintain its editorial independence while enhancing marketing and communications efforts.
Media industry
fromTNW | Investors-Funding
6 days ago

OpenAI has acquired the Silicon Valley talk show TBPN

OpenAI has acquired the Technology Business Programming Network, maintaining its editorial independence while integrating it into its strategy organization.
Television
fromInterview Magazine
3 weeks ago

These Creators Are Getting Rich Off Reaction Content While We Watch

Reaction videos have evolved from a niche curiosity into a massive YouTube phenomenon, with top channels accumulating hundreds of millions of views and attracting attention from major artists.
Marketing
fromFast Company
3 weeks ago

AI will power Fandom from spectator to co-star

Generative AI enables media companies to maintain constant fan engagement by scaling personalized content creation beyond traditional production limits, transforming passive consumers into active co-creators within brand-safe parameters.
Video games
fromwww.theguardian.com
3 weeks ago

In the killer world of online gaming, there are no hits any more just survivors

Highguard's rapid failure demonstrates that modern online games face extreme pressure to deliver immediate returns, leaving no room for player learning curves or developer iteration.
Social media marketing
fromBusiness Insider
3 weeks ago

Loose rules, big money: Why Clavicular and other streamers are flocking to Kick

Kick has become a lucrative alternative platform for creators banned or rejected by mainstream brands, offering higher payouts and lighter content moderation than competitors like Twitch.
Artificial intelligence
fromGameSpot
2 months ago

This AI VTuber Just Beat A Huge Twitch Record, But It's Not Who You're Expecting

Neuro and Evil Neuro's community repeatedly broke Twitch Hype Train records and propelled Vedal987 to over 328,900 subscribers, becoming the third-most-subscribed Twitch channel.
#creator-monetization
fromTechCrunch
1 month ago
Venture

YouTubers aren't relying on ad revenue anymore - here's how some are diversifying | TechCrunch

Social media marketing
fromMashable
1 month ago

X is reinventing its Creator Subscriptions. Here's what to know.

X launches Creator Subscriptions 2.0 with exclusive threaded content, subscriber-only feed posts, and enhanced creator tools to monetize audiences directly on the platform.
Social media marketing
fromTechCrunch
1 month ago

X revamps Creator Subscriptions with new features, like exclusive threads and shareable cards | TechCrunch

X launches Creator Subscriptions updates including exclusive threads, improved paywall, new dashboard, and shareable cards to compete in the creator economy.
fromTechCrunch
1 month ago
Venture

YouTubers aren't relying on ad revenue anymore - here's how some are diversifying | TechCrunch

Social media marketing
fromMashable
1 month ago

X is reinventing its Creator Subscriptions. Here's what to know.

X launches Creator Subscriptions 2.0 with exclusive threaded content, subscriber-only feed posts, and enhanced creator tools to monetize audiences directly on the platform.
Social media marketing
fromTechCrunch
1 month ago

X revamps Creator Subscriptions with new features, like exclusive threads and shareable cards | TechCrunch

X launches Creator Subscriptions updates including exclusive threads, improved paywall, new dashboard, and shareable cards to compete in the creator economy.
fromDigiday
4 weeks ago

From rented audiences to engaged communities: Why participation is the new moat for publishers

Social platforms promised reach, scale and frictionless distribution. In exchange, publishers ceded control of audience relationships, data and, ultimately, trust. Today, that bargain is not working. Social media is imperfect. Feeds are flooded with bots, synthetic engagement, misinformation and bad actors operating under inconsistent or nonexistent moderation standards.
Media industry
Video games
fromKotaku
1 month ago

An Incredible Last-Minute Escape In Marathon Convinced Me It's Something Special

A final beta match demonstrated the game's potential through intense, high-stakes gameplay where teamwork and resource management created memorable moments despite uncertain long-term player retention.
fromAdExchanger
2 months ago

Can I Help You Find Something?; The Streaming Fortress Prison | AdExchanger

Last October, PayPal an integration with OpenAI so that ChatGPT users could transact within the app. Apparently, PayPal is now ready to take that idea to other retailer chatbots. Of course, now that ChatGPT is making its foray into advertising , other LLMs and chatbots are bound to follow suit, if they haven't already done so. Walmart, for instance, rolled out ads in its generative AI agent Sparky earlier this month.
Artificial intelligence
Digital life
fromPocket-lint
1 month ago

YouTube is almost unusable now unless you pay for it

YouTube's free tier is losing value as features and conveniences move behind Premium, making the service increasingly worthwhile only for paying subscribers.
fromGameSpot
1 month ago

Marathon Server Slam Twitch Drops And Rewards

Starting on February 26 at 10 AM PT / 1 PM ET and finishing on March 2 at the same time, the Marathon server slam is an opportunity for players to get their hands on the game ahead of launch. It'll also allow Bungie to test its infrastructure before the full Marathon release date lands.
Video games
Video games
fromWGB
1 month ago

Warning: Someone Is Impersonating Me On Twitch, Do Not Fall For It

A Twitch user impersonating a gaming critic is running a scam offering fake featured growth case studies to streamers using stolen branding and Discord contact methods.
Marketing
fromThe Drum
2 months ago

How brands can align their interests with the interests of gamers

Brands can increase engagement and reach diverse audiences by integrating ads into interactive gaming experiences and aligning brand goals with player interests.
Marketing
fromGamesBeat
1 month ago

Creators and developer studios are approaching the business of UGC in very different ways

Developer studios operate across multiple platforms while individual creators typically focus on a single platform, producing divergent strategies for brand integrations in virtual worlds.
Video games
fromKotaku
2 months ago

DrDisrespect Lies About Being Invited To Highguard Preview Event - Kotaku

Dr Disrespect posted a Highguard media badge claiming attendance, but attendees and the game's manager say he wasn't invited and the photo may be faked.
Video games
fromKotaku
2 months ago

Dev Behind Last Year's Big Flop Is Still Paying Streamers To Play It

Developer Build a Rocket Boy and publisher IO Interactive continue sponsoring creators to promote MindsEye despite low Steam player counts and poor reception.
Media industry
fromThe Drum
2 months ago

Livestreaming and eSports to drive the sports market in Asia

Asia is the fastest-growing sports market, driven by mobile, OTT, eSports, and live streaming, prompting platforms and brands to prioritize creative digital sports experiences.
Media industry
fromNieman Lab
2 months ago

Substack's pivot to video is now on your TV

Substack launched a Substack TV app for Apple TV and Google TV that supports video posts, livestreams, recommendations, and plans future audio and multi-show features.
fromKotaku
2 months ago

Highguard Breaks Radio Silence And The Internet Reacts

Since its reveal in December, Highguard has a strange few weeks. Being the big reveal at the end of the Game Awards, which reportedly the company didn't pay for, got it a lot of eyeballs, but also a lot of scrutiny. People tend to expect some big new sequel or long-awaited project to cap off host Geoff Keighley's annual award and trailer showcase. Instead, Geoff showcased a free-to-play online shooter that, too many online, looked too similar to many other games already out there.
Video games
[ Load more ]