#tv-packages

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#youtube
Media industry
fromDigiday
8 hours ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
Media industry
fromDigiday
8 hours ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
#netflix
from24/7 Wall St.
1 day ago
Business

Netflix Rises as Price Hikes, Ad Revenue Growth, and Live Sports Signal a New Phase of Profitability

Business
from24/7 Wall St.
1 day ago

Netflix Rises as Price Hikes, Ad Revenue Growth, and Live Sports Signal a New Phase of Profitability

Netflix stock is rising due to price hikes, ad revenue growth, and a new live sports strategy.
Games
fromFast Company
1 day ago

Netflix just added free games for kids to your subscription. Here's how to access them

Netflix Playground is a new app for children that allows interactive experiences with favorite characters from popular shows.
Games
fromTechCrunch
1 day ago

Netflix launches a standalone app for kids' games | TechCrunch

Netflix launches Netflix Playground, a standalone app for kids' games, featuring an ad-free experience and offline access.
#video-marketing
Marketing tech
fromDigiday
17 hours ago

YouTube, CBS Sports and The Walt Disney Company are among the 2026 Digiday Video and TV Award Winners

Brands are reshaping video and TV through storytelling, collaboration, and technology, focusing on emotional narratives and creator partnerships.
Marketing tech
fromDigiday
17 hours ago

YouTube, CBS Sports and The Walt Disney Company are among the 2026 Digiday Video and TV Award Winners

Brands are reshaping video and TV through storytelling, collaboration, and technology, enhancing audience connections and engagement.
Marketing tech
fromDigiday
17 hours ago

YouTube, CBS Sports and The Walt Disney Company are among the 2026 Digiday Video and TV Award Winners

Brands are reshaping video and TV through storytelling, collaboration, and technology, focusing on emotional narratives and creator partnerships.
Marketing tech
fromDigiday
17 hours ago

YouTube, CBS Sports and The Walt Disney Company are among the 2026 Digiday Video and TV Award Winners

Brands are reshaping video and TV through storytelling, collaboration, and technology, enhancing audience connections and engagement.
#disney
Marketing tech
fromDigiday
1 day ago

Ad Tech Briefing: Disney and Mediaocean sound the death knell for the I/O

Disney and Mediaocean's partnership aims to streamline ad purchasing through Prisma Direct, reducing inefficiencies and costs in the media supply chain.
Marketing tech
fromDigiday
1 day ago

Ad Tech Briefing: Disney and Mediaocean sound the death knell for the I/O

Disney and Mediaocean's partnership aims to streamline ad purchasing through Prisma Direct, reducing inefficiencies and costs in the media supply chain.
#roku
Tech industry
fromThe Motley Fool
4 days ago

Why I Wouldn't Touch Roku Stock Right Now | The Motley Fool

Roku's stock has declined significantly, despite recent revenue growth and profitability, due to structural challenges and high competition in the tech industry.
Television
fromZDNET
2 weeks ago

Roku's ad-free streaming service was already a great deal - now it's adding Disney movies

Roku's Howdy streaming service offers ad-free viewing for $3 a month with plans to add content from Disney and Warner Bros.
Tech industry
fromThe Motley Fool
4 days ago

Why I Wouldn't Touch Roku Stock Right Now | The Motley Fool

Roku's stock has declined significantly, despite recent revenue growth and profitability, due to structural challenges and high competition in the tech industry.
Television
fromZDNET
2 weeks ago

Roku's ad-free streaming service was already a great deal - now it's adding Disney movies

Roku's Howdy streaming service offers ad-free viewing for $3 a month with plans to add content from Disney and Warner Bros.
#fox-corporation
Media industry
fromFast Company
15 hours ago

Fox is the latest to add prediction markets as a new 'data layer' for news coverage

Fox Corporation partners with Kalshi to integrate prediction market data into its cable networks, enhancing reporting with real-time forecasts.
Media industry
fromnews.bitcoin.com
20 hours ago

Fox Corporation Partners With Kalshi to Add Prediction Market Data to FOX News and FOX One

Fox Corporation integrates Kalshi prediction market data into major platforms, enhancing news coverage with real-time forecasts starting April 7, 2026.
Media industry
fromFast Company
15 hours ago

Fox is the latest to add prediction markets as a new 'data layer' for news coverage

Fox Corporation partners with Kalshi to integrate prediction market data into its cable networks, enhancing reporting with real-time forecasts.
Media industry
fromnews.bitcoin.com
20 hours ago

Fox Corporation Partners With Kalshi to Add Prediction Market Data to FOX News and FOX One

Fox Corporation integrates Kalshi prediction market data into major platforms, enhancing news coverage with real-time forecasts starting April 7, 2026.
Podcast
fromThe Verge
16 hours ago

Spotify's Prompted Playlists can help you find new podcasts to listen to

Spotify's Prompted Playlists now include podcasts, allowing Premium users to create customized playlists using text prompts.
Social media marketing
fromForbes
1 day ago

The Next Disruption In Social Media: Impact Over Attention

Future social networks will prioritize action-oriented platforms that foster real-world collaboration and value creation using AI and impact-based rewards.
#connected-tv
Television
fromAol
4 days ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Television
fromMiami Herald
4 days ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.
Marketing tech
fromAdExchanger
2 weeks ago

Sussing Out 'Performance TV' | AdExchanger

Advertisers view connected TV as a performance multiplier, but it remains primarily suited for branding and upper-funnel goals.
Marketing tech
fromAdExchanger
2 weeks ago

It's Time For CTV To Fix Its Accuracy Problem | AdExchanger

Connected TV advertising prioritizes scale over accuracy, leading to unreliable audience targeting and ineffective marketing strategies.
Television
fromAol
4 days ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Television
fromMiami Herald
4 days ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.
Marketing tech
fromAdExchanger
2 weeks ago

Sussing Out 'Performance TV' | AdExchanger

Advertisers view connected TV as a performance multiplier, but it remains primarily suited for branding and upper-funnel goals.
Marketing tech
fromAdExchanger
2 weeks ago

It's Time For CTV To Fix Its Accuracy Problem | AdExchanger

Connected TV advertising prioritizes scale over accuracy, leading to unreliable audience targeting and ineffective marketing strategies.
Media industry
fromExchangewire
4 hours ago

Digest: Publicis Acquires 160/90 to Expand Sports Marketing; Universal Music Gets 55bn Takeover Bid; Netflix Launches Kids Gaming App

Publicis acquires 160/90 to enhance sports marketing, while Ackman targets Universal Music Group with a €55bn takeover bid.
Marketing tech
fromExchangewire
4 hours ago

When Ad Tech Sprinkles Fairy Dust... - ExchangeWire.com

Special ingredients often serve narrative purposes rather than enhancing performance, both in cosmetics and ad tech.
European startups
fromInfoQ
3 weeks ago

QCon London 2026: From DVDs to Global Streaming How Netflix's Commerce Architecture Actually Evolve

Netflix evolved its commerce architecture from real-time US-based billing to a hybrid global system supporting 130+ countries through pragmatic incremental changes driven by regional payment method differences.
fromwww.theguardian.com
5 days ago

The Testaments to Big Mistakes: the seven best shows to stream this week

Via tentative rebel student Agnes Mackenzie, the drama meticulously illustrates the ways disempowered people hoard what little agency they have in Gilead's oppressive environment.
Television
Marketing tech
fromExchangewire
11 minutes ago

Silverpush's Paul Briggs on Navigating YouTube and using Contextual to regain Visibility and Control

Video advertising must be full-funnel, leveraging contextual intelligence to enhance user engagement and drive conversions.
Business intelligence
from24/7 Wall St.
3 weeks ago

3 Beaten-Down Streaming and Media Stocks Worth Watching: AMCX, ROKU, SE

Three beaten-down streaming and media stocks present distinct investment opportunities based on business fundamentals, cash flow generation, and debt management rather than valuation multiples alone.
Media industry
fromDigiday
1 day ago

What OpenAI's TBPN deal reveals about branded entertainment's limits

OpenAI's acquisition of TBPN highlights the value of authentic content in building audience relationships beyond traditional advertising.
#ctv
Marketing tech
fromDigiday
18 hours ago

As CFOs scrutinize CTV spend, incrementality emerges as a differentiator

CTV faces a trust problem due to measurement issues, not a creative or performance problem.
Marketing tech
fromMarketing Dive
1 week ago

The battle for attention on CTV: Premium video platforms vs. YouTube

VAB partnered with TVision to analyze CTV content consumption across various platforms, revealing significant lifts in brand metrics.
Marketing tech
fromDigiday
18 hours ago

As CFOs scrutinize CTV spend, incrementality emerges as a differentiator

CTV faces a trust problem due to measurement issues, not a creative or performance problem.
Marketing tech
fromMarketing Dive
1 week ago

The battle for attention on CTV: Premium video platforms vs. YouTube

VAB partnered with TVision to analyze CTV content consumption across various platforms, revealing significant lifts in brand metrics.
fromwww.fourfourtwo.com
6 days ago

TNT Sports moves to HBO Max: How to watch FA Cup, Champions League & Premier League

Subscribers to TNT Sports can now access the service through HBO Max, which has replaced Discovery+ for online streaming. Existing Discovery+ users can log in using their current credentials.
Television
Marketing tech
fromForbes
4 days ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
Marketing tech
fromDigiday
5 days ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
Media industry
fromMoney Digest
1 week ago

The Popular Streaming Platform You Didn't Know Was Part Of Amazon's Portfolio - Money Digest

Amazon's acquisition of Twitch in 2014 has significantly impacted its growth and consumer offerings, enhancing its position in the live-streaming market.
Marketing tech
fromThe Hollywood Reporter
1 week ago

Global Streaming Subscription Revenue Tripled In Five Years, Poised to Top $200 Billion by 2030

Global streaming subscription revenue surpassed $150 billion in 2025, with projections of $202 billion by 2030 due to price increases and ad-supported tiers.
Television
fromThe Atlantic
2 weeks ago

Is Binge-Watching TV Really a Pastime?

Binge-watching television has become a prevalent pastime in America, but it can lead to negative psychological effects like anxiety and depression.
Marketing tech
fromAdExchanger
2 weeks ago

The 'C' In CTV Is For Cart; Held To Account | AdExchanger

Amazon's interactive video ad tech will enhance Samsung TV Plus with engaging shopping features for viewers and measurable results for advertisers.
#streaming-services
Media industry
fromThe Verge
2 weeks ago

Paid streaming for cheapskates is having a moment

Streaming services have raised prices significantly in 2025, prompting consumer backlash and cancellations, while Roku's budget-friendly Howdy service at $2.99/month targets price-sensitive viewers with older catalog content.
fromZDNET
2 weeks ago
Television

The best streaming deals right now: Hulu, Disney+, Paramount+, and more

Media industry
fromThe Verge
2 weeks ago

Paid streaming for cheapskates is having a moment

Streaming services have raised prices significantly in 2025, prompting consumer backlash and cancellations, while Roku's budget-friendly Howdy service at $2.99/month targets price-sensitive viewers with older catalog content.
fromZDNET
2 weeks ago
Television

The best streaming deals right now: Hulu, Disney+, Paramount+, and more

fromAdExchanger
2 months ago

Can I Help You Find Something?; The Streaming Fortress Prison | AdExchanger

Last October, PayPal an integration with OpenAI so that ChatGPT users could transact within the app. Apparently, PayPal is now ready to take that idea to other retailer chatbots. Of course, now that ChatGPT is making its foray into advertising , other LLMs and chatbots are bound to follow suit, if they haven't already done so. Walmart, for instance, rolled out ads in its generative AI agent Sparky earlier this month.
Artificial intelligence
Gadgets
fromThe Verge
2 months ago

Stealing cable has evolved: the new face of TV piracy

SuperBox devices enable inexpensive access to pirated live TV and sports through a network of resellers and Chinese makers, bypassing cable and streaming subscriptions.
#bot-detection
Media industry
fromExchangewire
3 weeks ago

Shifts in Streaming: Competition, Collaboration, and Consolidation

Paramount's $111 billion acquisition of Warner Bros creates a streaming giant with 200 million subscribers, consolidating major entertainment assets and reshaping the competitive TV landscape.
Music
fromBusiness Matters
2 months ago

Scaling the Charts: A Business Case for Accelerating Digital Streaming Momentum

Online music platforms increase access and tracking, while consistent releases, strategic promotion, and audience engagement drive sustained chart success and revenue growth.
Business
fromBusiness Insider
1 month ago

Peacock's next growth bet: selling subscriptions for other streamers

Peacock will sell add-on subscriptions to select specialty streamers to complement its reality and sports-heavy lineup and boost subscriber retention.
Media industry
fromDigiday
3 weeks ago

Future of TV Briefing: How Netflix is shaking up the upfront deal model

Netflix is signing multi-year deals with advertisers that provide early access and first-right-of-refusal, moving beyond traditional upfront commitments and resembling tech-company retail media agreements.
Marketing tech
fromAdExchanger
2 weeks ago

Beyond Programmatic: A New Model For Buying Premium CTV Inventory | AdExchanger

Programmatic guaranteed and direct IO are two approaches to CTV advertising, each with unique advantages and limitations affecting cost, transparency, and execution.
fromThe Verge
2 months ago

YouTube TV will launch custom multiview and channel packages 'soon'

YouTube TV is getting ready to launch two major updates that will allow you to watch multiple non-sports channels simultaneously, as well as choose from 10 new paid plans focused on a range of topics, including sports, entertainment, and news. In his annual letter to users, YouTube CEO Neal Mohan says both of these changes will arrive "soon." YouTube TV has been slowly expanding its multiview feature over the past few years.
Gadgets
Television
fromKotaku
3 weeks ago

Amazon Prime Removing 4K Streaming Access, Locking Behind It New Extra Paywall

Amazon Prime is removing 4K streaming from standard Prime membership and requiring a new $5/month Ultra tier to access it, further reducing the value of the base Prime subscription.
Television
fromAdExchanger
3 weeks ago

The Year CTV Goes Full Funnel | AdExchanger

CTV platforms adopt conversion APIs to measure TV advertising performance like digital channels, while live sports streaming rights shift to tech companies amid regulatory challenges.
from24/7 Wall St.
3 weeks ago

Link: Netflix simpler story without Warner Bros. Discovery deal

Why now? It's a simpler story. Without the Warner Brothers Discovery acquisition. I didn't really understand why they were going after that to begin with, but now you can focus on the fundamentals.
Television
Marketing tech
fromAdExchanger
4 weeks ago

The Best Way To Embrace Convergent TV? Break Down The Silos Between Linear And Streaming | AdExchanger

Marketers must adopt convergent TV strategies that blend linear and streaming approaches rather than debating programmatic versus direct buying methods.
Marketing tech
fromwww.cnbc.com
1 month ago

Buy Netflix as ads, pricing power and generative AI drive growth, says CFRA

Netflix's advertising expansion, pricing power, and international growth position it for significant revenue acceleration, with advertising potentially contributing $1.5B-$3.0B in 2026.
fromConsequence
1 month ago

HBO Max and Paramount+ to Be Merged Into Single Streaming Service

As we said, we do plan to put the two services together, which today gives us a little over 200 million direct to consumer subscribers. We do plan for that to be able to operate with independence, so that HBO can, candidly, do what it does incredibly well.
Media industry
fromwww.theguardian.com
1 month ago

Growing pains: Industry has shown that bigger isn't always better

We don't need proof, says one short-seller out for the kill, because we finally have a good story to tell. Cooked books can be explained as simply a misalignment between the velocity of my vision and the velocity of regulation, according to the slippery fintech entrepreneur Whitney Halberstram. The gap in between is where smart people have always made money.
Television
Television
fromThe Drum
2 months ago

What can brands learn from the changing television landscape?

High-quality, platform-agnostic television content attracts diverse audiences across traditional and OTT platforms, creating opportunities for producers and brands to engage viewers in new ways.
Marketing tech
fromAdExchanger
2 months ago

Interactive CTV Ads Were Mostly Talk - Until Now | AdExchanger

Interactive CTV advertising moved from theoretical demos to practical, mainstream adoption in 2025, driven by better ad tech, measurement, formats, and advertiser familiarity.
Television
fromwww.aljazeera.com
2 months ago

Are we witnessing the death of traditional TV?

The Oscars will move from ABC to YouTube in 2029, reflecting shifting audience viewing habits and a move toward streaming for major live events.
Marketing tech
fromDigiday
1 month ago

Future of TV Briefing: WTF is server-guided ad insertion?

Server-guided ad insertion enables low-latency, targeted ad delivery in live streaming by combining client-side flexibility with server-side cushioning to minimize buffering and delays.
Television
fromThe Drum
2 months ago

Consumers are embracing advertising on TV streaming services, report reveals

Free, ad-supported streaming (AVOD/FAST) now leads viewer ad engagement as consumers accept ads when clear value is offered, and streaming viewing surpasses linear.
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