AdExchanger
5 months agoMarketing tech
How The Top Alternative TV Currencies Rank, According To Buyers | AdExchanger
The top TV currency contenders for 2024 are VideoAmp, iSpot, Comscore, and Nielsen
VideoAmp and iSpot are seen as more digital-savvy than Comscore
Co-viewing data is important for agencies in buying and measuring connected TV ads [ more ]