#tv-ads

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The Drum
1 month ago
Marketing

The Drum's Daily Briefing: Google AI's comically incorrect advice & retail media spend surges

Google's AI Overviews feature generates comically incorrect advice, highlighting concerns about its reliability in search. [ more ]
Axios
4 months ago
Online marketing

New marketplace launches to shift more political ads to streaming

Connected TV provides more video inventory for targeting voters.
Madhive's marketplace allows political advertisers to buy TV ads at scale across different networks. [ more ]
ZDNET
4 months ago
Digital life

I tested the 'Free TV' that got the internet buzzing and it was far better than expected

The ads weren't as intrusive as expected and the audio and video quality were excellent.
The built-in camera adds useful features and new ways to interact. [ more ]
Modern Retail
5 months ago
Marketing

DTC Briefing: Why 2024 could be a big year for TV advertising

DTC brands are turning to TV ads to diversify their marketing mix.
Smaller brands are driving the current TV boom. [ more ]
The Verge
6 months ago
Online marketing

YouTube will have fewer ad breaks on TV - but the ads are getting longer

YouTube is reducing the frequency of ads on TVs but increasing their duration.
The change includes an updated countdown timer that shows when the ad break ends or when it can be skipped. [ more ]
#TV ads
Creative Bloq
6 months ago
Marketing

The most controversial TV adverts of all time

TV ads that spark outrage can damage a brand's reputation.
Examples include Pepsi's 'Global Message of Unity' and Peloton's 'The Gift That Gives Back'. [ more ]
AdExchanger
7 months ago
Marketing

Setting Up Effective Incrementality Testing For TV and Radio Campaigns | AdExchanger

Incrementality testing can help measure the effectiveness of TV and audio ads by comparing the behavior of a treatment group that receives the ad to a control group that doesn't.
Consistency in audience composition, appropriate lag windows, and consideration of campaign versus individual placement incrementality are important factors in conducting incrementality testing.
Geo holdouts, matched market tests, split-cable tests, streaming service studies, and addressable TV tests are five basic techniques for evaluating incrementality in TV and audio. [ more ]
Creative Bloq
6 months ago
Marketing

The most controversial TV adverts of all time

TV ads that spark outrage can damage a brand's reputation.
Examples include Pepsi's 'Global Message of Unity' and Peloton's 'The Gift That Gives Back'. [ more ]
AdExchanger
7 months ago
Marketing

Setting Up Effective Incrementality Testing For TV and Radio Campaigns | AdExchanger

Incrementality testing can help measure the effectiveness of TV and audio ads by comparing the behavior of a treatment group that receives the ad to a control group that doesn't.
Consistency in audience composition, appropriate lag windows, and consideration of campaign versus individual placement incrementality are important factors in conducting incrementality testing.
Geo holdouts, matched market tests, split-cable tests, streaming service studies, and addressable TV tests are five basic techniques for evaluating incrementality in TV and audio. [ more ]
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