#tv-ad-spend

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The Drum
4 months ago
Online marketing

We ask marketers: Will the TV ad 'slump' keep getting worse, or is change coming?

TV ad spending is shifting towards high-impact spots during live sports events.
Advertisers are recognizing the importance of integrating TV ads with social media conversations. [ more ]
Modern Retail
5 months ago
Marketing

DTC Briefing: Why 2024 could be a big year for TV advertising

DTC brands are turning to TV ads to diversify their marketing mix.
Smaller brands are driving the current TV boom. [ more ]
Modern Retail
5 months ago
Marketing

Brands like Francesca's & Care/of are betting on connected TV in 2024

Apparel brand Francesca's first started experimenting with connected TV ads in late 2022.
Digiday
5 months ago
Privacy technologies

Bold call: Linear TV has passed the point of no return

TV ad spending is experiencing significant declines, while digital ad spending continues to grow.
Traditional TV giants are being outspent by tech giants like Amazon and Google in the ad market. [ more ]
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