#trey-mcgough
#trey-mcgough

fromwww.scientificamerican.com

18 hours ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.

Intellectual property law

What the Meta and Google verdict means for social media design

Privacy technologies

fromFox News

5 simple tech tips to take back control of your social media

Social media platforms collect extensive data, but users can regain control through privacy settings and limiting data sharing.

fromTheStreet

Kevin O'Leary says this is the highest-paying job right now

Social media customer acquisition specialists can earn up to $250,000 without a degree, leveraging measurable performance-based content creation.

How To Reach Gen-Z And Gen-Alpha On Social Media: Expert Tips

Social media has become essential for discovery and community-building among younger audiences, reshaping how brands engage and plan campaigns.

fromInman

Real estate social media posts that actually generate leads

Focus on generating real leads through effective social media strategies, not just visibility.

Intellectual property law

18 hours ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.

fromwww.scientificamerican.com

What the Meta and Google verdict means for social media design

Meta and Google found negligent for social media design, awarded $6 million in damages, raising legal questions about social media's safety and liability.

Privacy technologies

fromFox News

5 simple tech tips to take back control of your social media

Social media platforms collect extensive data, but users can regain control through privacy settings and limiting data sharing.

fromTheStreet

Kevin O'Leary says this is the highest-paying job right now

Social media customer acquisition specialists can earn up to $250,000 without a degree, leveraging measurable performance-based content creation.

How To Reach Gen-Z And Gen-Alpha On Social Media: Expert Tips

Social media has become essential for discovery and community-building among younger audiences, reshaping how brands engage and plan campaigns.

fromInman

Real estate social media posts that actually generate leads

Focus on generating real leads through effective social media strategies, not just visibility.

Tips to create short-form video to reach new audiences

Creating short-form videos is essential for businesses to effectively reach audiences and drive growth.

fromMiami Herald

15 hours ago

How to know if a digital marketing agency is good

Quality marketing agencies provide dedicated representatives, prioritize human management over automation, and possess extensive marketing experience.

9 hours ago

Meta's CTO has some advice for college students wanting to work in tech: 'Constantly be building.'

You just have to immerse yourself in it. You should just constantly be building. That's what's going to give you the best chance of having the relevant skill set that is needed to make a difference in technology.

Education

#openai

fromTNW | Investors-Funding

21 hours ago

OpenAI has acquired the Silicon Valley talk show TBPN

OpenAI has acquired the Technology Business Programming Network, maintaining its editorial independence while integrating it into its strategy organization.

fromArs Technica

16 hours ago

OpenAI takes on another "side quest," buys tech-focused talk show TBPN

OpenAI's acquisition of TBPN will maintain its editorial independence while enhancing marketing and communications efforts.

fromTNW | Investors-Funding

21 hours ago

OpenAI has acquired the Silicon Valley talk show TBPN

OpenAI has acquired the Technology Business Programming Network, maintaining its editorial independence while integrating it into its strategy organization.

fromArs Technica

16 hours ago

OpenAI takes on another "side quest," buys tech-focused talk show TBPN

OpenAI's acquisition of TBPN will maintain its editorial independence while enhancing marketing and communications efforts.

Edward 'Big Balls' Coristine Is Helping Out on Viral Fraud Videos Now

Nick Shirley claims his video on California fraud was supported by data from Edward Coristine of the Department of Government Efficiency.

What's next for Meta in the wake of trial losses and layoffs?

Meta faces significant challenges with legal rulings and a shift in focus from the Metaverse to artificial intelligence.

Tech industry

Mark Zuckerberg Explains Why Meta Just Made Its Latest Big Bet on Small Businesses

Meta launches Small Business initiative to support entrepreneurship and AI adoption among small businesses worldwide.

Meta's bid to woo creators to Facebook just might work, despite its recent legal woes

Meta's Facebook Creator Fast Track program offers guaranteed payouts to attract creators, despite recent legal challenges regarding user safety.

Tech industry

fromwww.npr.org

What's next for Meta in the wake of trial losses and layoffs?

Meta faces significant challenges with legal rulings and a shift in focus from the Metaverse to artificial intelligence.

Tech industry

Mark Zuckerberg Explains Why Meta Just Made Its Latest Big Bet on Small Businesses

Meta launches Small Business initiative to support entrepreneurship and AI adoption among small businesses worldwide.

Meta's bid to woo creators to Facebook just might work, despite its recent legal woes

Meta's Facebook Creator Fast Track program offers guaranteed payouts to attract creators, despite recent legal challenges regarding user safety.

How a 'TikTok doctorate' made 26-year-old Griffin Johnson a venture capitalist

Griffin Johnson transitioned from nursing student to co-founder of Animal Capital, leveraging TikTok connections and the creator economy's growth.

TikTok On Why Brands Can't Buy Its New Ad Formats Programmatically | AdExchanger

TikTok's NewFronts presentation showcased a shift towards optimism with new features and ad formats under the TikTok USDS Joint Venture LLC.

NYC startup

How a 'TikTok doctorate' made 26-year-old Griffin Johnson a venture capitalist

Griffin Johnson transitioned from nursing student to co-founder of Animal Capital, leveraging TikTok connections and the creator economy's growth.

TikTok On Why Brands Can't Buy Its New Ad Formats Programmatically | AdExchanger

TikTok's NewFronts presentation showcased a shift towards optimism with new features and ad formats under the TikTok USDS Joint Venture LLC.

Could Buying Meta Platforms Stock Today Set You Up for Life? | The Motley Fool

Meta Platforms has strong growth potential due to its vast ecosystem and innovative capabilities, despite challenges in the digital advertising space.

fromBenzinga

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.

Venture

fromThe Motley Fool

Could Buying Meta Platforms Stock Today Set You Up for Life? | The Motley Fool

Meta Platforms has strong growth potential due to its vast ecosystem and innovative capabilities, despite challenges in the digital advertising space.

fromBenzinga

fromwww.architectsjournal.co.uk

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.

Inside Clix Gaming's creator-powered business strategy

Cody 'Clix' Conrod is launching Clix Gaming, a brand and business centered on his success as a top Fortnite player.

Renovation

Practices launch architects on your doorstep' mobile AI advertising drive

The Architects on your Doorstep project uses AI to generate home makeover ideas, helping architects engage with the public and drum up business.

fromTheankler

Inside The Chernin Group's Bet on Creator-Led Empires

Community is the most valuable asset in media, driving investment strategies for emerging media companies.

#ai

Artificial intelligence

Kevin O'Leary says he made an 'AI Kevin' and that his wife soon won't be able to tell the difference

Kevin O'Leary is training an AI version of himself, called 'AI Kevin', to mimic his speech and actions.

YouTube And Creators Are The New SEO. Most Brands Are Missing Out.

Creators are essential marketing assets in the AI era, with YouTube being the most trusted platform for consumer discovery.

Artificial intelligence

Kevin O'Leary says he made an 'AI Kevin' and that his wife soon won't be able to tell the difference

Kevin O'Leary is training an AI version of himself, called 'AI Kevin', to mimic his speech and actions.

YouTube And Creators Are The New SEO. Most Brands Are Missing Out.

Creators are essential marketing assets in the AI era, with YouTube being the most trusted platform for consumer discovery.

more#ai

fromFortune

Meet the ex-Google CMO who quit with a seven-figure package by 28-he says getting promoted was easy because he just 'disregarded all the rules' | Fortune

Climbing up was fairly natural and easy, simply because I just disregarded all the status quo and the rules and realized what's the right thing to do, and went all the way with it.

Startup companies

fromFast Company

3 insights into the future of business from Steven Bartlett

"I'm not [hiring] anyone in between," he says, noting that he recently spoke with a promising candidate who said she'd not used Claude Code-nor had she built anything with agents. She didn't get the job.

Careers

Business

from24/7 Wall St.

TikTok Entrepreneur Earning $200K Asks About Quitting His Job. Ramsey Says Do It But Warns Platform Will Die

A TikTok Shop selling sports cards generated $700,000 in revenue, but faces platform risk as its primary income source.

fromAxios

Apple hires Google exec to lead AI marketing

Rincon's hiring follows Amar Subramanya, who joined as VP of AI late last year, overseeing the company's work around AI research, models, and safety.

Apple

fromEntrepreneur

16 hours ago

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.

#creator-economy

fromRolling Out

Outloud Talent on what creators get wrong about brand deals

Outloud Talent manages over 150 creators, helping them monetize their platforms through brand deals and tailored support.

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.

fromDear Media

Digital life

5 Truths About Building a Business Online That Nobody Says Out Loud - Dear Media

Trust Is Becoming The Most Valuable Currency In The Creator Economy

Audiences now seek trust in content, influencing their decision-making and the value of creators' work.

fromRolling Out

Outloud Talent on what creators get wrong about brand deals

Outloud Talent manages over 150 creators, helping them monetize their platforms through brand deals and tailored support.

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.

fromDear Media

Digital life

5 Truths About Building a Business Online That Nobody Says Out Loud - Dear Media

Trust Is Becoming The Most Valuable Currency In The Creator Economy

Audiences now seek trust in content, influencing their decision-making and the value of creators' work.

Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center

Horizon Media is developing an orchestration and intelligence layer to integrate various media marketplace partners into a central command center.

#linkedin

fromSocial Media Examiner

LinkedIn Is Rewriting the Rules of Visibility : Social Media Examiner

LinkedIn content is increasingly being indexed by AI tools, impacting lead generation and engagement strategies.

fromNeil Patel

How to Boost a Post on LinkedIn: Tips for Better Reach

Boost successful LinkedIn posts with social proof to enhance visibility and engagement, rather than attempting to fix weak content with paid spend.

6 Simple LinkedIn Engagement Strategies When You Don't Know What to Post

Consistent engagement on LinkedIn is crucial for building relationships and brand awareness, even with minimal effort.

fromSocial Media Examiner

LinkedIn Is Rewriting the Rules of Visibility : Social Media Examiner

LinkedIn content is increasingly being indexed by AI tools, impacting lead generation and engagement strategies.

fromNeil Patel

How to Boost a Post on LinkedIn: Tips for Better Reach

Boost successful LinkedIn posts with social proof to enhance visibility and engagement, rather than attempting to fix weak content with paid spend.

6 Simple LinkedIn Engagement Strategies When You Don't Know What to Post

Consistent engagement on LinkedIn is crucial for building relationships and brand awareness, even with minimal effort.

How one agent built a $150M business on YouTube

Attracting the right audience through targeted YouTube content leads to higher sales than traditional lead-chasing methods.

fromwww.mediaite.com

Usha Vance Embarks on Media Tour to Launch New Podcast

Usha Vance launches a children's podcast to promote reading and address declining literacy rates.

How Freelancers Can Stop Getting Ghosted-And Actually Book The Client

Freelancers can reduce the likelihood of being ghosted by pre-qualifying leads and removing decision friction.

Careers

10 Ways Freelancers Can Land New Clients (Without Relying On Luck)

Freelancers can earn more than previous jobs but face challenges in finding clients.

Careers

How Freelancers Can Stop Getting Ghosted-And Actually Book The Client

Freelancers can reduce the likelihood of being ghosted by pre-qualifying leads and removing decision friction.

Careers

10 Ways Freelancers Can Land New Clients (Without Relying On Luck)

Freelancers can earn more than previous jobs but face challenges in finding clients.

Mark Zuckerberg texted Elon Musk to offer help with DOGE | TechCrunch

Elon Musk and Mark Zuckerberg's relationship improved, with Zuckerberg offering support during Musk's lawsuit against OpenAI.

fromTechCrunch

Flipboard's new 'social websites' help publishers and creators tap into the open social web | TechCrunch

Flipboard launched social websites, enabling creators to consolidate content and build communities around their work on decentralized platforms.

#advertising

Marketing tech

The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? | AdExchanger

Marketing tech

A Positive Outlook for Advertising in the New World

What AI disruption means for experimental ad budgets

Marketers are increasingly reallocating budgets towards experimental ad channels, including AI and retail media, to find new audiences and drive growth.

The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? | AdExchanger

Swivel and Olyzon's partnership creates a new ad buying model integrating buy-side and sell-side agents for enhanced campaign execution.

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.

What AI disruption means for experimental ad budgets

Marketers are increasingly reallocating budgets towards experimental ad channels, including AI and retail media, to find new audiences and drive growth.

more#advertising

Growth hacking

Tech creators are getting the star treatment at a new talent management firm

Tech creators are being prioritized by brands, with new management firms like Kernel Management emerging to support their growth and partnerships.

fromSearch Engine Roundtable

New: Microsoft Advertising Merchant Center Enables Store & Domain Name Updates

Merchants can now update their store name and domain directly in Merchant Center within Microsoft Advertising.

7 Ways Entrepreneurs Can Build Trust In Their Personal Brands

Trust is crucial for building a personal brand online, as many consumers are skeptical of social media information.

fromExchangewire

Adzymic Powers Omnichannel Grimace Shake Campaign for McDonald's Singapore - ExchangeWire.com

The campaign begins with a gamified DOOH execution placed in high-footfall Gen Z locations including Dhoby Ghaut, Bugis, Singapore Management University, and the Central Business District. These locations help bring the Grimace Shake campaign into the flow of Singapore's daily urban movement.

Marketing

fromMarTech

Hightouch streamlines the ad ecosystem with data partnerships | MarTech

Hightouch launched direct data onboarding integrations with The Trade Desk and Yahoo DSP, reducing marketplace fees for media networks.

Growth hacking

How To Vibe Code Your Entire Marketing Engine In A Day

Vibe coding enables founders to create efficient marketing systems that drive results without needing a large team.

#publishing

fromWorld Economic Forum

Understanding Value in Media: Perspectives from Consumers and Industry

The internet has transformed publishing, creating challenges for revenue and consumer satisfaction, while a shift towards consumer payments may offer a solution.

fromExchangewire

Media industry

How Publishers are Balancing AI Fear with Opportunity

fromWorld Economic Forum

Understanding Value in Media: Perspectives from Consumers and Industry

The internet has transformed publishing, creating challenges for revenue and consumer satisfaction, while a shift towards consumer payments may offer a solution.

fromExchangewire

How Publishers are Balancing AI Fear with Opportunity

The publishing industry is navigating AI adoption with a focus on innovation while maintaining quality and ethical standards.

more#publishing

#influencer-marketing

How to sell an influencer agency: Lessons from Digital Voices founderJennifer Quigley-Jones

Selling an influencer agency involves understanding market dynamics, transparency, and the unique challenges faced by female founders.

AI influencer discovery tools are changing how agencies cast creators

AI is increasingly used for influencer selection in marketing campaigns, enhancing brand engagement and measurable impacts.

Beyond likes and impressions: How measurement is unlocking the power of influencer marketing

Influencer marketing has evolved into a key component of long-term brand strategies, emphasizing the importance of measurement for campaign effectiveness.

How to sell an influencer agency: Lessons from Digital Voices founderJennifer Quigley-Jones

Selling an influencer agency involves understanding market dynamics, transparency, and the unique challenges faced by female founders.

AI influencer discovery tools are changing how agencies cast creators

AI is increasingly used for influencer selection in marketing campaigns, enhancing brand engagement and measurable impacts.

more#influencer-marketing

Beyond likes and impressions: How measurement is unlocking the power of influencer marketing

Influencer marketing has evolved into a key component of long-term brand strategies, emphasizing the importance of measurement for campaign effectiveness.

Agency Leaders Debate: Who owns the future?

The future of the marketing industry hinges on the balance between big tech companies and consumer importance.

fromFast Company

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.

fromBusiness Insider

I left tech to become an influencer. I had $6,000 in my savings when I took the leap, but it's the best decision I've ever made.

When the crypto startup I was working for was sold in July 2025, I saw it as the perfect opportunity to go all in on myself as a content creator. I had about $6,000 in savings and less than 40,000 followers on TikTok, but I believed I was worth the investment.

Startup companies

AI Flooded the Feed. Now, the Smartest Companies Are Moving Offline

In-person brand activations are becoming essential as digital content saturation increases, making physical presence a scarce and valuable marketing channel.

NYC startup

Why Gary Vee Has Zero Interest in Getting His New Gummy Brand Into Stores

Gary Vaynerchuk's Very Luckee Gummies venture represents a theory about the future of commerce centered on uncompromising product quality and clean ingredients rather than traditional business metrics.

#artificial-intelligence

Creative Catalysts: R/GA's Tiffany Rolfe on AI's Agency Revolution

Artificial intelligence is transforming creative projects within marketing agencies.

Marketing in the age of AI

AI enhances marketing through automation and predictive analytics but lacks the authenticity and nuanced understanding of human marketers.

Creative Catalysts: R/GA's Tiffany Rolfe on AI's Agency Revolution

Artificial intelligence is transforming creative projects within marketing agencies.

more#artificial-intelligence

Marketing in the age of AI

AI enhances marketing through automation and predictive analytics but lacks the authenticity and nuanced understanding of human marketers.

fromwww.morningstar.com

Communication Services: Alphabet and Meta's Moats Remain Despite Escalating AI Investments

Alphabet and Meta maintain strong positions despite AI investment risks, with ad revenue growth expected to continue due to improved targeting and user engagement.

Time pitches GEO insights into a new brand offering

Time is launching a GEO product that analyzes brand sentiment in AI search engine summaries to help brands improve their messaging.

fromYcombinator

Online marketing

Show HN: I made a free list of 100 places to promote your SaaS | Hacker News

A curated list of over 100 directories and platforms to promote SaaS products effectively.

Future of TV Briefing: What publishers have to offer creators

Publishers are increasingly collaborating with creators to enhance revenue opportunities and audience reach.

fromVariety

UTA Agent Paul Coggiola Exits to Head New Creators Division at LIFT Sports Management

Paul Coggiola has joined LIFT Sports Management to lead LIFT Creators, focusing on digital influencers and bridging traditional athlete representation with the digital space.

The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality

The Trade Desk is shifting to an incrementality-based payment model for identity partners, rewarding unique data contributions over volume.

Why Public Speaking Beats Publishing In The AI Era

Creating content is easier than ever, but standing out requires unique voices and effective public speaking.

Meet the 21-year-old media exec who wants TikTok shows to be taken seriously

Rowan Winch, cofounder of Fallen Media, plays a key role in producing popular TikTok shows while engaging directly with creators in New York City.

fromHubspot

Brand optimization: What it is and why your AI visibility depends on it

Brand optimization enhances brand perception and experience through consistent, iterative improvements without a complete rebranding.

fromSlate Magazine

I'm a Copywriter. I Know What's About to Happen to the Internet.

Travel advice often comes from writers without direct experience or knowledge of the destinations they recommend.

fromEntrepreneur

Trying to Land Media Coverage. Don't Make This Mistake.

Online presence and verifiable signals are crucial for founders to secure opportunities in a skeptical business climate.

fromFast Company

How marketing leaders at Clinique and ScottsMiracle-Gro are meeting consumers where they are online-and in AI

ScottsMiracle-Gro and Clinique leverage educational resources and customer feedback to evolve their brands and meet consumer needs effectively.

fromAccounting Today

Growth as infrastructure: Rethinking marketing's role in firm strategy

The operating model that ensured success for firms in the past two decades is inadequate for future sustainability.

#youtube

fromTechCrunch

Media industry

YouTube CEO says the best YouTubers will 'never leave their home' | TechCrunch

YouTube is building infrastructure for the full creator-brand partnership life cycle

YouTube is launching a Gemini-powered Creator Partnerships suite to streamline brand-creator collaborations and automate campaign management.

fromTechCrunch

YouTube CEO says the best YouTubers will 'never leave their home' | TechCrunch

YouTube CEO Neal Mohan believes creators will remain loyal to the platform despite competition from streaming services like Netflix.

YouTube is building infrastructure for the full creator-brand partnership life cycle

YouTube is launching a Gemini-powered Creator Partnerships suite to streamline brand-creator collaborations and automate campaign management.

more#youtube

Why Most Founder Brands Fail-and How to Build One That Actually Drives Sales

Building a founder brand requires creating content for potential customers, not for personal validation or peer engagement.

fromEntrepreneur

The Future of PR Is Collaborative. Here's Why Lone Wolves Will Lose

Collaboration is the primary driver of growth in the PR industry, replacing competition.

Pinterest bets measurement and SMBs will boost performance revenue

Pinterest is focusing on measurement to attract more small-to-medium business advertising spend amid competition and ad spending cutbacks.

fromGeeky Gadgets

Build an AI Marketing Team With Claude for LinkedIn, Substack, YouTube & X Posts

Claude Code enables creation of an AI-driven marketing system with 11 distinct skills across five functional layers that automates workflows, generates content, and optimizes engagement across multiple platforms.

5 Questions Every Founder Should Ask Before Hiring an Influencer

Creator ad spend in the U.S. reached $37 billion in 2025, with startups often mismanaging their creator budgets.

fromAV Club

Buzzfeed hopes some AI apps can save the company

Buzzfeed is struggling financially, shifting focus to AI products and games to reduce reliance on advertising revenue.

For some Gen Z consultants, the hottest new exit opportunity is TikTok

Kelly He-Sun transitioned from consulting to content creation, leveraging her experience to gain popularity and income through social media.

Why Knowing Your Audience Is the Secret to a Great Business Story

Knowing your audience is crucial for business success and product connection.

Burner Accounts, Brutal Honesty, and Radical Transparency: How Brands Are Winning on Reddit

Reddit is the top source for AI platforms, prompting marketers to prioritize Reddit content for community engagement.

fromMiami Herald

How Substack Became the Hottest Social Media Platform

Substack has become a culturally relevant platform for intellectual influencers, attracting millions of subscribers and shaping modern discourse.

fromTNW | Meta

Meta has launched Creator Fast Track

Meta launched Creator Fast Track, guaranteeing established creators $1,000-$3,000 monthly for three months to post Reels on Facebook, addressing the platform's struggle to attract top creators from competing platforms.

fromTearsheet

The Quarterly Review: Wise's Scott Viohl wins audiences through humor and creator-led marketing - Tearsheet

Scaled Wise's North American brand presence through its biggest-ever TV campaign, reaching over 80% of adults in key US markets and over 60% in target Canadian regions, while delivering double-digit lifts in brand awareness and measurable growth in new customers and transactions.

Marketing

2 months ago

Watch: Gary Vaynerchuk on the price of ideas and how brand is being built on social

Gary Vaynerchuk rose from community management to lead VaynerMedia, critiques inflated marketer pricing, and urges more large independent agencies while emphasizing top-of-funnel channel dynamics.