"The influx of visitors will likely generate billions of dollars in economic activity, benefiting the hospitality, transportation, and retail sectors. Host city hotels anticipate record occupancy, and local businesses will benefit from increased visitor traffic."
Analysts predict that Disney's parks will remain money-printing machines, with attendance at Disneyland and Disney World expected to rebound after a slight dip last fiscal year.
Rather than chasing diminishing returns through additional advertising, the agency advocated for an entertainment product: a film that could function as a vehicle for repositioning perception while operating as a single investment with long-tail value, capable of shaping how audiences feel about a place over time and across markets.
We're spoiled for choice when it comes to reasons to travel in 2026. Whether you plan to take a trip inspired by a favored period drama; want the best views of the solar eclipse on August 12; or hope to be the first to embark on a luxury train journey across Saudi Arabia, here are 26 things to be excited about as you plan this year's travels.
Astypalaia has the same pretty, white-washed houses you see on the famous Greek islands, but it's far less busy. The main town is beautiful, with buildings leading up a hill to an old castle. We rented a small apartment and spent our days on quiet pebble beaches that we had almost to ourselves. It's a genuinely peaceful place where you can properly switch off from the noise of modern life. Roy A Corsican beach that never gets busy Plage de Peru. Photograph: Jon Ingall/Alamy