#transunion

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MarTech
3 months ago
Marketing

TransUnion announces data clean room partnership with Snowflake | MarTech

Users can now access TruAudience's marketing identity graph in Samooha for secure data collaboration.
Samooha by Snowflake provides data clean room functionality without data migration, appealing to marketers. [ more ]
MarTech
5 months ago
Marketing tech

TransUnion unveils enhanced identity graph for marketers | MarTech

TransUnion has launched an improved identity graph to enhance identity resolution and demographic enrichment.
The new graph uses AI to cluster identifiers into individuals and households, increasing marketable phone numbers by 25% and marketable IP addresses by 54%. [ more ]
www.fastcompany.com
6 months ago
Artificial intelligence

Oh great, now debt collectors are embracing AI too

Debt collection companies are embracing AI-powered solutions to improve their success rates and efficiency.
AI is being used in debt collection for predicting payment outcomes, customer segmentation, virtual negotiation, communication recommendation, and more. [ more ]
Chicago Tribune
6 months ago
Chicago

Chicago-based credit giant TransUnion laying off 339 employees

TransUnion is laying off 339 employees as part of a cost savings initiative and a move to ship jobs overseas.
The company plans to cut up to $140 million in annual operating expenses by 2026, with half of the savings to be realized next year. [ more ]
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