Women in technology
fromFortune
6 days agoSheryl Sandberg takes on tradwives and the manosphere | Fortune
Lean In is shifting focus to counter the rise of tradwives and hyper-aggressive masculinity in response to societal changes.
As in so many other areas, the spotlight is on them. A very recent example: in Spain, we know Rocio Lopez well. Known on social media as RoRo, last year she sparked controversy by turning her recipe videos into a veritable ode to class exhibitionism, with a pretense of pleasing her partner, Pablo, that bordered on subservience.
And indeed, though the fashion and decor have changed, flipping through the pages of Entertaining feels superficially similar to scrolling through the tradwife corner of Instagram. The queen of the tradwives, Hannah Neeleman, shows off her many pigs and chickens. Nara Smith cooks elaborate meals from scratch. Estee Williams dresses modestly and immaculately in the comfort of her own home. And of course, all are beautiful, thin, and shapely.
However, people like Anya Lacey are part of a new spectrum of tradwives with OnlyFans accounts. That is, conservative housewives who show off their naked bodies on social media and make a lot of money doing so. Does your dad know about your job? You're a Christian but you have OnlyFans! Lacey, who is 19, asserts in a TikTok video that makes it clear she's aware of the contradiction her persona contains. We all have phones, we all have social media.
The Stream examines the growing trend in the US in which women are turning to the traditional stay-at-home lifestyle. A wave of young women in the West is rejecting careers to embrace life as tradwives. Instead of chasing promotions, they're making home-cooked meals, polished homemaking skills and enjoying the promise of being cared for by a husband while keeping it all Instagram-ready.