Asia-Pacific Video Market Set for $16.2 Billion Growth by 2029, Report FindsThe Asia-Pacific video industry is shifting towards online platforms, driving growth while traditional TV revenues decline.
Future of TV Briefing: How TV and streaming companies' advertising businesses fared in Q1 2024TV ad market in recovery mode, streaming ad market growing with catching up.
How marketers can harness the strengths of traditional and streaming TV | MarTechBoth traditional linear TV and streaming/CTV are essential components of a successful marketing strategy in the digital age.
Future of TV Briefing: Why digital advertisers need bridge metrics for streamingDigital-leaning advertisers face challenges adapting to streaming's traditional TV-like measurement currency system.