A brand safety watchdog wants to galvanize ad tech vendors to save publishers from MFA classificationPublishers in partnership with BSI are pushing for better understanding and guidelines on MFA content.The digital media landscape is facing challenges with distinguishing between 'made-for-advertising' and 'made-for-arbitrage' content.
Trade groups express concern to FHFA over historic credit dataTrade organizations express concerns to FHFA about inadequacy of VantageScore 4.0 historical dataset for market participants' needs.