Steve Murray, co-founder of RealTrends Consulting, stated that anyone claiming privately owned independent brokerages cannot compete is misinformed. The data indicates otherwise, showing their resilience and success.
To earn referrals, you must exceed expectations through a seamless client journey that creates memorable touchpoints from first contact to post-closing. Most agents focus on transactional milestones: contract, inspection, closing. But clients remember how you made them feel during one of life's most significant purchases. Your competition isn't just other agents, it's every premium service experience clients have had, from luxury hotels to high-end restaurants.
We have mastered the art of onboarding brokerages that are otherwise incredibly gifted and market-share dominant, Duffy said. United's focus is not small-team tuck-ins. It is step-function growth. We're really good at going to 1,000- or 2,000-agent venerable firms and bringing them into the United platform culturally, operationally, financially and technology-wise to accelerate their growth, he said. That growth engine, he argues, is fully referenceable.
The more productive an agent is, the less likely they are to leave. In the U.S., the majority of departing agents continue to be our lowest producing cohort and agents in the highest producing cohorts are multiple times less likely to churn than our low producing agents.
Our agents now have a community of like-minded investment-curious agents, experienced agent investor professionals and the tools to create their own income and wealth-producing portfolios, Dan Duffy, the CEO of United Real Estate Group, said in a statement. The company said the program is designed to help agents not only boost their income, but also build generational wealth for their families and communities. Due to this, the brokerage said it aligns with its core values of Family, Excellence, Fiscal Responsibility and Seeing Things Differently.
By late 2024, Reffkin was blunt about what he sees as Compass's core asset: listing inventory. Listing inventory remains the lifeblood of the residential real estate marketplace, he said, arguing that Compass already has a depth of inventory in many of our local markets that is unmatched. That statement matters because it reveals the company's North Star not merely recruiting or revenue, but the control point Compass believes can reshape consumer behavior and, potentially, the real estate industry.
My vision for ONE Sotheby's International Realty has always been to create a company defined by integrity, excellence and a culture where our agents can truly thrive, Mayi de la Vega said. Daniel has been integral to that foundation from day one. His leadership, discipline and deep understanding of our business have shaped our growth and strengthened our culture, and there is truly no one better equipped to guide us into our next era.
