#tobacco-control

#tobacco-control

Launched in 2012, the "Tips From Former Smokers" public service announcements featured testimonials from real-life former smokers who shared their personal experiences. Their heartfelt calls to action encouraged viewers that they could quit too, like the message from Terrie, a North Carolina woman who spoke with the assistance of an electronic voice box. The former smokers in the PSAs opened up about health issues that resulted from years of smoking: cancer, gum disease, heart disease, HIV complications, and stroke. They were convincing.

The Tobacco Taxation Directive overhaul, stalled by Big Tobacco lobbying, is crucial for harmonizing tax regimes and curbing youth uptake of new tobacco products.