TikTok Offers New Misinformation Measurement to Reassure Ad PartnersTikTok is enhancing brand safety for advertisers with third-party misinformation measurement and tracking to ensure ads aren't placed alongside misleading claims.
Disillusioned DTC Brands Reject Walled Garden MeasurementDTC brands are shifting towards third-party measurement firms and their own data to measure effectiveness, moving away from relying solely on walled garden platforms like Meta and Google.