#thinness

#thinness

Announced today, the iPhone Air will debut on September 19 for $999. Its selling point? The iPhone Air is 5.6mm thick. Except for the camera-that part still sticks out. "Truly amazing" and "unlike anything you experienced before," according to CEO Tim Cook, the iPhone Air is Apple's attempt to reignite excitement in the iPhone business, which hit a 6-year low in new activations last year as people decide to stick with their perfectly adequate phones for longer.