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'You can't save democracy from behind a paywall': How former Republicans at The Bulwark used YouTube to boost their anti-Trump publisher

We had gone through the pandemic and had nice, steady growth. We would do our podcasts in our pajamas, drinking coffee. And we were like, "Oh, if we turn the cameras on, I'm gonna have to put on makeup, I'm gonna have to blow dry my hair. This is a nightmare." So we were all a little resistant to it. But Barry, one of our producers, was like, "You guys gotta do YouTube. Gotta turn it on."

US politics

fromBusiness Insider

4 months ago

The Bulwark's top editor shares how the anti-Trump site tripled its subscriber base in a year - and why it's betting on YouTube

The Bulwark's growth is fueled by diverse media strategies, including newsletters and YouTube, not solely by Trump's influence.

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#the-bulwark#the-bulwark

'You can't save democracy from behind a paywall': How former Republicans at The Bulwark used YouTube to boost their anti-Trump publisher

The Bulwark's top editor shares how the anti-Trump site tripled its subscriber base in a year - and why it's betting on YouTube

#the-bulwark
#the-bulwark