Well, there was never a decision to monetize terror. After I finished film school, where I met Saw co-creator James Wan, he and I were dedicated horror fanatics, but we certainly didn't see any money in it. We just wanted to make a film, and the horror genre is not only one we love, but it's also so friendly to first-time filmmakers and low-budget filmmakers. You don't need a celebrity to play the lead. You don't need a lot of whizbang effects - horror is something that you can do on a shoestring budget.