TikTok Shares Insights into How Marketers Can Tap Into Major EventsBrands can enhance their marketing by leveraging tentpole events on TikTok, tapping into audience trends and conversations.
Media Briefing: Publishers who bet on events and franchises this year are reaping the rewardsPublishers are seeing success in securing ad revenue through tentpole events and franchises, with early bookings and renewals showing positive trends.