#tennis-markets

#tennis-markets

Sportfive's gaming department, which started with just three dedicated employees in 2016, has now expanded to a robust team of 80, highlighting the agency's commitment to the gaming sector.

Each year, the PGA Tour underpins prize funds on the DP World, formerly European, Tour. The fee is listed in the European Tour Group's accounts as an annual investment payment. In 2024, it rose by almost 10%, to 21.5m. The likelihood is the figure increased again in 2025. The mistake would be to regard this as chump change for the PGA Tour; the subsidy is turning heads within an organisation that now has private equity and the Strategic Sports Group to answer to.

On a Wednesday in the desert last March, Reilly Opelka, the American with a cannon of a serve, was grinding out a tough match against French number one Arthur Rinderknech. Nearby, former US Open men's finalist Kei Nishikori beat Luca Nardi, part of the new wave of Italian talent, while Brazilian phenom Joao Fonseca closed out Pavel Kotov, who reached number 50 in the world in 2024.

the founder and CEO of fitness technology company Whoop has found himself thrust into the center of a global controversy after his startup 's products became the unlikely breakout star of this year's Australian Open. It was not a typical viral moment. It happened after the top tennis players in the world across the women's and men's game, Aryna Sabalenka, Carlos Alcaraz, and Jannick Sinner, were all asked by umpires to remove their Whoop fitness devices from their wrists during the middle of their matches.

In response, she said: Yeah, I mean, I was born in America so I'm always proud to represent my country; and yeah, a lot of us are doing really well and it's great to see a lot of, you know, great athletes on the women's side, on the men's side. So yeah, I feel like we're all doing a great job representing ourselves.

Personalization is a tried-and-tested way to boost engagement while gathering valuable information about existing audiences - and is proving to be a key driver for the sports industry, says Rawnet's Harry Daniel. For brands looking to score with digital marketing, personalization is a winning long-term business strategy. Personalizing the user experience (UX) via websites and apps keeps fans engaged and enhances brand loyalty. It can help brands to grow, by extending their reach to new users and unleashing untouched opportunities for victory.

Australian Open organizers instituted their extreme heat policy as temperatures soared at Melbourne Park on Tuesday. It prompted the suspension of play on outer courts and the closure of roofs on the main showcourts. The protocol, introduced in 2019, was developed to minimize the risk of heat-related illness and provide consistency for all players. It considers air temperature, radiant heat, wind speed humidity to assess playing conditions, and sets thresholds for cooling interventions.

The ATX Open on February 27 features three matches at the quarterfinal stage, with the best being No. 76-ranked Oksana Selekhmeteva versus No. 62 Peyton Stearns. The Tennis Channel provides live coverage and highlights of all the major moments across tournaments during Center Court and Center Court Live.