#television-longevity

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fromEMARKETER
16 hours ago

Brands advertising on 9 streaming platforms command a third of US streaming TV ad spend

Advertisers running on all nine streaming platforms account for 34% of US streaming TV ad spending, according to a March report from MediaRadar.
Marketing tech
Marketing
fromAdExchanger
16 hours ago

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.
fromwww.npr.org
1 day ago

Spring TV is stacked: The shows you won't want to miss right now

The new programming features fictionalized depictions of a Christian-based theocracy ruling America and Silicon Valley moguls disrupting the world with their narcissism.
Arts
Television
fromFast Company
9 hours ago

Satirizing Silicon Valley is pointless in 2026. This show proves it

The Audacity critiques Big Tech's ethics through a darkly comedic lens, but its timing may render it less impactful.
Humor
fromwww.theguardian.com
22 hours ago

The Assembly review TV has rarely seen anything like this delightful gem

The Assembly features celebrities interviewed by young adults with neurodivergence, allowing for direct and profound questions that challenge conventional interview norms.
#netflix
Games
fromEngadget
1 hour ago

Netflix adds three Jackbox games to its TV app

Netflix adds Jackbox Party Essentials to its gaming lineup, offering three popular games for free to subscribers.
Business
from24/7 Wall St.
3 days ago

Netflix Rises as Price Hikes, Ad Revenue Growth, and Live Sports Signal a New Phase of Profitability

Netflix stock is rising due to price hikes, ad revenue growth, and a new live sports strategy.
Games
fromTechCrunch
3 days ago

Netflix launches a standalone app for kids' games | TechCrunch

Netflix launches Netflix Playground, a standalone app for kids' games, featuring an ad-free experience and offline access.
Media industry
from24/7 Wall St.
4 days ago

Can Netflix Failed Warner Bros. Merger Be What Sends Earnings Soaring?

Netflix's Q1 2026 results are anticipated to reflect strong organic growth despite the recent breakup fee from the Warner Bros. Discovery deal.
Games
fromEngadget
1 hour ago

Netflix adds three Jackbox games to its TV app

Netflix adds Jackbox Party Essentials to its gaming lineup, offering three popular games for free to subscribers.
Business
from24/7 Wall St.
3 days ago

Netflix Rises as Price Hikes, Ad Revenue Growth, and Live Sports Signal a New Phase of Profitability

Netflix stock is rising due to price hikes, ad revenue growth, and a new live sports strategy.
Games
fromTechCrunch
3 days ago

Netflix launches a standalone app for kids' games | TechCrunch

Netflix launches Netflix Playground, a standalone app for kids' games, featuring an ad-free experience and offline access.
Media industry
from24/7 Wall St.
4 days ago

Can Netflix Failed Warner Bros. Merger Be What Sends Earnings Soaring?

Netflix's Q1 2026 results are anticipated to reflect strong organic growth despite the recent breakup fee from the Warner Bros. Discovery deal.
#youtube
fromDigiday
1 day ago
Media industry

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

fromTechCrunch
1 day ago
Television

As YouTube grows on TV, it eyes more interactive video across formats | TechCrunch

Media industry
fromDigiday
1 day ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
Online marketing
from9to5Google
1 day ago

YouTube starts showing 90-second unskippable ads to TV viewers

YouTube is introducing 90-second unskippable ads for TV viewers, increasing ad pressure on users.
Television
fromTechCrunch
1 day ago

As YouTube grows on TV, it eyes more interactive video across formats | TechCrunch

YouTube is enhancing interactive features for TV viewing as connected TVs account for a growing share of its watch time.
Podcast
fromThe Hollywood Reporter
2 days ago

I Created Hit Podcasts. Then the Bubble Burst

The narrative podcast industry has faced significant challenges, leading to layoffs and a shift towards celebrity-driven content.
Television
fromZDNET
3 hours ago

I use ChatGPT's new Tubi app to find free movies and TV shows to watch - here's how

Tubi TV integrates with ChatGPT, allowing users to find shows and movies easily.
Marketing tech
fromAdExchanger
15 hours ago

Inside RTL's Plan To Aggregate Europe's Fragmented TV And Video Supply | AdExchanger

Europe's video ad market is fragmented, requiring tailored strategies for global advertisers due to diverse languages, currencies, and regulations.
Media industry
fromPoynter
1 day ago

How will the consolidation of Indy TV stations change our city? - Poynter

News consolidation reduces the number of local stories and jobs, negatively impacting community journalism and audience trust.
Podcast
fromwww.theguardian.com
3 days ago

One of the stars of smash hit comedy The Studio launches a quizshow: Best podcasts of the week

Mindy Kaling participates in Ike Barinholtz's trivia podcast, blending light-hearted chat with various topics.
Television
fromIndependent
4 hours ago

'Malcolm in the Middle: Life's Still Unfair' review: I haven't laughed at a TV comedy so much in a long, long time

The revival of Malcolm in the Middle brings back the chaotic humor of the original series after 20 years.
#video-marketing
Marketing tech
fromDigiday
2 days ago

YouTube, CBS Sports and The Walt Disney Company are among the 2026 Digiday Video and TV Award Winners

Brands are reshaping video and TV through storytelling, collaboration, and technology, focusing on emotional narratives and creator partnerships.
Marketing tech
fromDigiday
2 days ago

YouTube, CBS Sports and The Walt Disney Company are among the 2026 Digiday Video and TV Award Winners

Brands are reshaping video and TV through storytelling, collaboration, and technology, enhancing audience connections and engagement.
Marketing tech
fromDigiday
2 days ago

YouTube, CBS Sports and The Walt Disney Company are among the 2026 Digiday Video and TV Award Winners

Brands are reshaping video and TV through storytelling, collaboration, and technology, focusing on emotional narratives and creator partnerships.
Marketing tech
fromDigiday
2 days ago

YouTube, CBS Sports and The Walt Disney Company are among the 2026 Digiday Video and TV Award Winners

Brands are reshaping video and TV through storytelling, collaboration, and technology, enhancing audience connections and engagement.
Television
fromWIRED
9 hours ago

I Asked Netflix's Reality TV Boss Why So Many Men On Dating Shows Are Terrible

Brandon Riegg aimed to create authentic reality dating shows, leading to the success of Netflix's Love Is Blind and other unique offerings.
European startups
fromInfoQ
3 weeks ago

QCon London 2026: From DVDs to Global Streaming How Netflix's Commerce Architecture Actually Evolve

Netflix evolved its commerce architecture from real-time US-based billing to a hybrid global system supporting 130+ countries through pragmatic incremental changes driven by regional payment method differences.
Television
fromEsquire
1 day ago

This Guy Has Made You Laugh and Cry for Decades

Bill Lawrence creates emotionally resonant TV shows amid a challenging Hollywood landscape, focusing on authentic feelings rather than traditional narratives.
Business
from24/7 Wall St.
3 weeks ago

Netflix Retreats: The Streaming Giant Faces Its Toughest Balancing Act Yet

Netflix stock declined 3% following a 23.2% monthly surge, driven by profit-taking and concerns over a $42.2 billion Warner Bros. Discovery acquisition funded through bridge financing that increases debt and interest expenses.
Marketing tech
fromForbes
6 days ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
Television
fromBustle
2 days ago

I Want To Hug Phoebe Buffay After Lisa Kudrow's 'Friends' Confession

Lisa Kudrow reflects on her career post-Friends, feeling undervalued despite her success and Emmy nominations.
Media industry
fromArs Technica
6 days ago

OpenAI takes on another "side quest," buys tech-focused talk show TBPN

OpenAI's acquisition of TBPN will maintain its editorial independence while enhancing marketing and communications efforts.
#ctv
Marketing tech
fromMarketing Dive
1 week ago

The battle for attention on CTV: Premium video platforms vs. YouTube

VAB partnered with TVision to analyze CTV content consumption across various platforms, revealing significant lifts in brand metrics.
Marketing tech
fromMarketing Dive
1 week ago

The battle for attention on CTV: Premium video platforms vs. YouTube

VAB partnered with TVision to analyze CTV content consumption across various platforms, revealing significant lifts in brand metrics.
#connected-tv
fromAol
6 days ago
Television

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Television
fromAol
6 days ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Television
fromMiami Herald
6 days ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.
Marketing tech
fromAdExchanger
2 weeks ago

Sussing Out 'Performance TV' | AdExchanger

Advertisers view connected TV as a performance multiplier, but it remains primarily suited for branding and upper-funnel goals.
Media industry
fromMoney Digest
1 week ago

The Popular Streaming Platform You Didn't Know Was Part Of Amazon's Portfolio - Money Digest

Amazon's acquisition of Twitch in 2014 has significantly impacted its growth and consumer offerings, enhancing its position in the live-streaming market.
fromwww.theguardian.com
6 days ago

The Testaments to Big Mistakes: the seven best shows to stream this week

Via tentative rebel student Agnes Mackenzie, the drama meticulously illustrates the ways disempowered people hoard what little agency they have in Gilead's oppressive environment.
Television
Media industry
fromDigiday
3 weeks ago

Future of TV Briefing: How Netflix is shaking up the upfront deal model

Netflix is signing multi-year deals with advertisers that provide early access and first-right-of-refusal, moving beyond traditional upfront commitments and resembling tech-company retail media agreements.
Television
fromEsquire
1 week ago

Why Is Horror TV So Complicated Right Now?

Modern horror films have become overly complicated, straying from classic survival rules established in the 1996 film Scream.
Media industry
fromExchangewire
3 weeks ago

Shifts in Streaming: Competition, Collaboration, and Consolidation

Paramount's $111 billion acquisition of Warner Bros creates a streaming giant with 200 million subscribers, consolidating major entertainment assets and reshaping the competitive TV landscape.
Marketing tech
fromAdExchanger
1 month ago

The Best Way To Embrace Convergent TV? Break Down The Silos Between Linear And Streaming | AdExchanger

Marketers must adopt convergent TV strategies that blend linear and streaming approaches rather than debating programmatic versus direct buying methods.
Television
fromThe Atlantic
2 weeks ago

Is Binge-Watching TV Really a Pastime?

Binge-watching television has become a prevalent pastime in America, but it can lead to negative psychological effects like anxiety and depression.
Television
fromDigiday
2 weeks ago

Future of TV Briefing: WTF is the DASH TV universe study at the center of the latest Nielsen drama?

The TV universe study is essential for measuring U.S. TV viewership and establishing baseline numbers for audience segmentation.
Media industry
from24/7 Wall St.
4 weeks ago

Netflix Has No Rivals

Netflix remains financially strong with 17.6% revenue growth and 12-14% projected 2026 growth, while media headlines exaggerate minor AI deals as competitive threats.
fromAdExchanger
2 months ago

Can I Help You Find Something?; The Streaming Fortress Prison | AdExchanger

Last October, PayPal an integration with OpenAI so that ChatGPT users could transact within the app. Apparently, PayPal is now ready to take that idea to other retailer chatbots. Of course, now that ChatGPT is making its foray into advertising , other LLMs and chatbots are bound to follow suit, if they haven't already done so. Walmart, for instance, rolled out ads in its generative AI agent Sparky earlier this month.
Artificial intelligence
Gadgets
fromThe Verge
2 months ago

Stealing cable has evolved: the new face of TV piracy

SuperBox devices enable inexpensive access to pirated live TV and sports through a network of resellers and Chinese makers, bypassing cable and streaming subscriptions.
Apple
fromTheankler
1 month ago

Video Pods Are Eating TV. Apple Wants In

Apple adds web‑streamed video, adaptive playback, and dynamic ad support to its Podcasts app, entering video and ad markets to better compete with YouTube and Spotify.
Music
fromBusiness Matters
2 months ago

Scaling the Charts: A Business Case for Accelerating Digital Streaming Momentum

Online music platforms increase access and tracking, while consistent releases, strategic promotion, and audience engagement drive sustained chart success and revenue growth.
Humor
fromThe New Yorker
11 years ago

Realistic TV Ratings

A set of satirical TV rating labels pairs mock codes with cynical, humorous content warnings about sexual content, bloat, unfulfilled plotlines, and cultural effects.
Television
fromwww.theguardian.com
2 weeks ago

Come at the king HBO changed TV forever, but is its crown under threat in the age of streaming and Trump?

HBO's tagline marked its ambition to redefine television, establishing a unique identity in an increasingly competitive landscape.
Television
fromZDNET
2 weeks ago

The best streaming deals right now: Hulu, Disney+, Paramount+, and more

Spring brings significant discounts on streaming services and devices, with Amazon's Big Spring Sale offering up to 50% off devices and 79% off services.
Television
fromEsquire
4 weeks ago

The Best TV Shows of 2026 (So Far)

Despite industry turmoil, quality television continues thriving with acclaimed new seasons and innovative shows across multiple genres in 2026.
Marketing tech
fromAdExchanger
2 months ago

Interactive CTV Ads Were Mostly Talk - Until Now | AdExchanger

Interactive CTV advertising moved from theoretical demos to practical, mainstream adoption in 2025, driven by better ad tech, measurement, formats, and advertiser familiarity.
Marketing tech
fromDigiday
1 month ago

Future of TV Briefing: WTF is server-guided ad insertion?

Server-guided ad insertion enables low-latency, targeted ad delivery in live streaming by combining client-side flexibility with server-side cushioning to minimize buffering and delays.
fromwww.theguardian.com
1 month ago

Growing pains: Industry has shown that bigger isn't always better

We don't need proof, says one short-seller out for the kill, because we finally have a good story to tell. Cooked books can be explained as simply a misalignment between the velocity of my vision and the velocity of regulation, according to the slippery fintech entrepreneur Whitney Halberstram. The gap in between is where smart people have always made money.
Television
Television
fromVulture
1 month ago

The Hunt for the Next Heated Rivalry Is Not That Simple

Heated Rivalry's unexpected success on HBO Max has sparked industry interest in sports romance content, but executives warn against creating derivative clones of the show.
Television
fromWIRED
1 month ago

The 10 Best TV Shows to Stream This Month

February's streaming lineup features diverse, swoon-worthy shows across romance, sci-fi, postapocalyptic, fantasy, and documentary genres for varied viewing tastes.
Television
fromwww.theguardian.com
2 months ago

I have rewatched the show more than 60 times': your favourite comfort TV

Television programs offer comfort, escapism, humor, and emotional refuge through witty comedies and reassuring documentaries, becoming personal favorites across diverse viewers and life circumstances.
Television
fromwww.aljazeera.com
2 months ago

Are we witnessing the death of traditional TV?

The Oscars will move from ABC to YouTube in 2029, reflecting shifting audience viewing habits and a move toward streaming for major live events.
Television
fromThe Drum
2 months ago

What can brands learn from the changing television landscape?

High-quality, platform-agnostic television content attracts diverse audiences across traditional and OTT platforms, creating opportunities for producers and brands to engage viewers in new ways.
Television
fromThe Drum
2 months ago

What is the future of TV? Broadcasters, media companies and analysts give their take

Television will persist while shifting toward digital, data-driven, device-agnostic delivery, with advertising models fragmenting between ad-supported and non-ad-supported services.
Television
fromScary Mommy
2 months ago

13 Shows That Will Make You Laugh, Even If You Aren't Giving It Your Full Attention

Short, character-driven, 23-minute comedies with self-contained episodes are ideal for casual, low-attention viewing while doing chores or hobbies.
fromVulture
2 months ago

Every TV Show Canceled in 2026 So Far

Ashes to ashes, dust to dust, pickup order to lack of renewal. Here we bid farewell to the canceled shows of 2026. Less than a month into the year (and last lunar year not even over) and shows are already starting to drop. This post will serve as living tribute to the TV we're going to miss in 2027. Don't cry because they're over, smile because hopefully there are some sort of residuals in place for the workers.
Television
Television
fromThe Verge
2 months ago

How TiVo killed live TV

TiVo pioneered DVR features that transformed TV watching but failed to become a sustained commercial success as its innovations were adopted without it.
Television
fromThe Atlantic
1 month ago

Six Satisfying TV Shows You Can Watch in One Sitting

One-season TV can tell a complete story; The Night Of emphasizes the murder’s devastating consequences over finding the killer.
Television
fromSilicon Canals
2 months ago

8 series finales from the 70s and 80s that Boomers remember watching live with the whole family - Silicon Canals

Mass appointment television created shared cultural moments now lost to individualized, device-based streaming and infinite viewing choices.
Television
fromThe Drum
2 months ago

Consumers are embracing advertising on TV streaming services, report reveals

Free, ad-supported streaming (AVOD/FAST) now leads viewer ad engagement as consumers accept ads when clear value is offered, and streaming viewing surpasses linear.
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