fromPsychology Today
1 week agoWhy We Crave the New iPhone
Glossy ads roll out, tech journalists dissect every new feature, and millions of people rush to pre-order, sometimes queuing overnight or trading in perfect devices. Every YouTube video seems to carry an iPhone ad, and celebrities and influencers flock to the launch event in California, drawing audiences, followers, and fans into the hype. To outsiders, this might seem like irrational spending. But to psychologists, it is a masterclass in how consumer culture taps into deep human needs: novelty, identity, and social belonging.
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