Weborama Integrates First-id into its Data Intelligence PlatformWeborama enhances ad technology by integrating First-id for better audience targeting and performance measurement in a cookieless environment.
How marketers can lead with privacy-first targeting in digital audio advertisingPrivacy-first strategies are essential for digital audio advertising success.Consumer trust is critical, yet many doubt brands' handling of data.Use of Predictive Audiences allows effective targeting without sacrificing privacy.
Onetag Launches Industry's First AI Smart Curation PlatformOnetag launches Smart Curation platform with AI co-pilot for effective programmatic advertising.