#sustainable advertising

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#sustainable-advertising #carbon-reduction #science-based-targets #omnichannel-platform
Marketing tech
fromThedrum
1 month ago

Blis announces SBTi's approval for its near-term target for carbon reduction to help drive sustainability across the industry

Blis' carbon reduction target of 42% by 2030 has been validated by the Science Based Targets initiative, and the company integrated Scope3 emissions data to enable media buyers to measure and optimize campaigns for sustainability.
#sustainable-advertising
fromEarth911
5 months ago
Environment

Sustainability In Your Ear: Luke Purdy, Wieden+Kennedy's Director of Sustainability, on Advertising's Power To Change

fromEarth911
5 months ago
Environment

Sustainability In Your Ear: Luke Purdy, Wieden+Kennedy's Director of Sustainability, on Advertising's Power To Change

more#sustainable-advertising
fromExchangewire
5 months ago

VIOOH Confirms Programmatic DOOH Delivers Industry-Leading Sustainable Media Performance

The full year average emissions intensity compares favourably vs industry benchmarks of 0.84g CO2e per impression for programmatic display, and 1.24g CO2e per impression for programmatic video. This means that pDOOH advertising with VIOOH is on average more than 20x carbon emission efficient compared with programmatic display, and over 30x more efficient than programmatic video. This exceptional performance is driven by the broadcast nature of DOOH, a significantly streamlined supply chain, and VIOOH's network of screens increasingly powered by renewable energy.
Environment
fromExchangewire
11 months ago

Opti Digital Unveils New Brand Identity Reflecting Strategic Growth

As we continue to evolve, our new brand identity and platform structure are designed to equip publishers with the tools they need to take full control of their monetisation strategies.
Marketing tech
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