Marketing
fromForbes
2 hours agoThe Streams Are Up, But The Fans Aren't There. What Music Marketing Is Getting Wrong Right Now
Music marketing needs to evoke genuine emotion to create lasting connections with audiences.
#surveys--readership
#surveys--readership
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#advertising #social-media #consumer-behavior #ai #digital-marketing #marketing-strategy #conversion-rates
fromExchangewire
14 hours agoThe Web's Highest-Quality Publishers are Shifting, Picnic's PIQ 10 Shows - ExchangeWire.com
"What's interesting about this year's PIQ 10 isn't just who's in it but how dynamic it's become. Quality isn't fixed. It shifts as the web evolves and the publishers that consistently deliver strong experiences are the ones that stand out."
Marketing tech
#social-media
Digital life
fromSilicon Canals
4 days agoPsychology says people who use social media but never post about themselves have separated the value of staying informed from the cost of participating in the performance - and that quiet withdrawal isn't disinterest or insecurity, it's one of the most deliberate digital choices a person can make in an era that treats visibility as currency - Silicon Canals
Many social media users prefer to observe rather than participate, valuing privacy and learning over broadcasting their thoughts.
#advertising
Marketing tech
fromExchangewire
3 days agoFrom Insight to Action: Rethinking Media Planning in the Age of AI Agents
The advertising industry struggles with the gap between planning and activation, often due to ineffective use of insights and automation.
Marketing tech
fromForbes
4 days agoHow To Keep Growing Despite Major Digital Ad Changes
Businesses must adapt their ad strategies to navigate changing restrictions and maintain growth despite reduced flexibility.
Marketing
fromMuse by Clios | Discover the latest creative marketing and advertising news. Muse by Clio is the premier news site covering creativity in advertising and beyond.
6 days agoWhy Your Brand Should Be Creating for the 50+ Crowd | Muse by Clios
Consumers aged 50+ are financially stable, active, and represent a significant market opportunity, yet only 17% of companies target them effectively.
Media industry
fromFast Company
1 month agoTraffic is dying as a media metric. What comes next is more important
AI is significantly reducing traffic to major tech media sites, but publishers with strong brands and loyal audiences are adapting through paywalls and diversified strategies rather than facing business decline.
fromDigiday
2 months agoIn Graphic Detail: Subscriptions are rising at big news publishers - even as traffic shrinks
Rather than undercutting prices to chase growth, many are leaning into higher-value positioning and introductory offers designed to convert (and keep) paying readers. Digiday's third annual Subscription Index found that publishers increased subscription prices by 5 percent year over year in 2025, based on a cohort of 14 publishers. (Bloomberg increased its annual subscription pricing by an eye-opening 33 percent year over year, up from $299 annually in 2024 to $399 in 2025).
Media industry
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