#success-metrics

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Digiday
1 week ago
Marketing

CMO Strategies: Advertisers weigh success metrics and challenges on ad-supported streaming platforms

Brands and agencies focus on measuring success metrics like engagement, impressions, and click-through rates on ad-supported streaming platforms. [ more ]
Digiday
2 weeks ago
Marketing

Digiday+ Research deep dive: Brand marketers grow their YouTube spending while agency marketers cut back

Brands are increasing marketing spend on YouTube, while agencies lag behind in platform usage. [ more ]
GameSpot
1 week ago
Video games

Xbox President Tries To Defend Shutdown Of Award-Winning Hi-Fi Rush Studio

Microsoft evaluates studios based on multiple factors beyond individual game success. [ more ]
LogRocket Blog
3 weeks ago
Data science

A guide to success metrics - LogRocket Blog

Success metrics are crucial for objectively assessing progress and making effective decisions in achieving core objectives. [ more ]
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