vivo to launch a new sub-brand next yearVivo is launching a new sub-brand called Jovi, initially featuring rebranded smartphones including the Jovi V50 and Jovi V50 Lite 5G.
Brand Architecture: How To Design Practical Brand Architecture (2024) - ShopifyIntroducing sub-brands can enhance brand equity and requires thoughtful planning regarding brand identity and market appeal.Brand architecture serves as a blueprint for organizing sub-brands and influencing consumer perception.