Since 1964, the Pirelli Calendar - referred to and trademarked simply as 'The Cal' - has provided preeminent photographers the opportunity of realising big-budget ideas with some of the world's most celebrated faces. The not-for-sale calendar is also perceived as a sort of litmus test for contemporary sensibilities, with projects over the last decade eschewing the sexualised imagery of the 80s and 90s in favour of high-concept fashion set pieces.
"We believe if we can get the public behind us, we'll be able to get the legislators to understand what a big change this can bring to Southern Nevada," said Tommy White, business manager-secretary treasurer of Laborers' International Union of North America, Local 872 in Las Vegas. Trade unions formed a political action committee called Nevada Jobs Now, which has raised over $1 million to be used for digital advertisements, mailers and some TV commercials, White said.