#streaming-decisions
#streaming-decisions

fromTech Times

How Streaming Platforms Use Algorithms and Recommendation Engine Systems to Personalize Content

Streaming algorithms and personalization systems transform content discovery and consumption, ensuring unique user experiences through a complex content pipeline.

The Stack: Streaming Shake-Up

Streaming platforms are evolving with new technologies and partnerships, indicating significant shifts in the entertainment industry landscape.

fromTech Times

How Streaming Platforms Use Algorithms and Recommendation Engine Systems to Personalize Content

Streaming algorithms and personalization systems transform content discovery and consumption, ensuring unique user experiences through a complex content pipeline.

The Stack: Streaming Shake-Up

Streaming platforms are evolving with new technologies and partnerships, indicating significant shifts in the entertainment industry landscape.

Meta Will Run Your Entire Ad Campaign With AI. Should You Let It

Meta's Advantage+ suite automates AI ad campaigns, simplifying the process for small businesses and improving cost efficiency.

Deliverability

fromVerticalResponse

2 hours ago

The Future of Email Marketing (and What It Means for Small Businesses)

Email marketing will remain a top ROI channel for small businesses and nonprofits, emphasizing the need for adaptation to emerging trends and technologies.

Streaming Platforms Are Embracing Vertical Video. But At This Point, Is It Worth It? | AdExchanger

Streaming services are adopting vertical video features to enhance content discovery, but currently lack advertising opportunities.

fromZDNET

The 4 streaming services I swear by - and my bill is just $40 a month

90% of US households have a paid subscription to a video-on-demand service, averaging $71 for four services.

Streaming Platforms Are Embracing Vertical Video. But At This Point, Is It Worth It? | AdExchanger

Streaming services are adopting vertical video features to enhance content discovery, but currently lack advertising opportunities.

fromZDNET

The 4 streaming services I swear by - and my bill is just $40 a month

90% of US households have a paid subscription to a video-on-demand service, averaging $71 for four services.

more#streaming-services

fromThedrum

23 hours ago

Why It's Time to Add Podcasts to Your Advertising Mix

Podcasts have rapidly gained popularity, especially among young adults, offering brands unique opportunities for integrated advertising.

New Study: CTV Content Adjacency Drives 4X Brand Lift in Key Categories

Contextual relevance significantly enhances brand perception and can quadruple brand lift compared to industry averages.

#ai

fromThe New Yorker

Social media marketing

A.I. Is Making Influencing Even Faker

Media industry

Reed Hastings says the entertainment industry will be the least affected by AI

Social media marketing

Hands on with X's new AI-powered custom feeds | TechCrunch

X launches Grok-powered Custom Timelines for personalized feeds, enhancing user engagement while discontinuing X Communities due to declining usage.

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity, verification, and selection over traditional ranking methods.

fromThe New Yorker

A.I. Is Making Influencing Even Faker

A.I. enables users to create and monetize alternate identities on social media, reshaping influencer culture.

Reed Hastings says the entertainment industry will be the least affected by AI

Entertainment jobs may be less vulnerable to AI disruption due to the human element in storytelling and performance.

Hands on with X's new AI-powered custom feeds | TechCrunch

X launches Grok-powered Custom Timelines for personalized feeds, enhancing user engagement while discontinuing X Communities due to declining usage.

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity, verification, and selection over traditional ranking methods.

more#ai

#artificial-intelligence

Online learning

fromeLearning Industry

How AI Is Transforming eLearning: From Personalization To Automation

AI is transforming education by enabling personalized, adaptive learning experiences that cater to individual student needs.

fromwww.marketingdive.com

How AI Is making ad creative faster and more fair

Artificial intelligence is democratizing advertising, enabling creativity and innovative storytelling for businesses of all sizes.

Online learning

fromeLearning Industry

How AI Is Transforming eLearning: From Personalization To Automation

AI is transforming education by enabling personalized, adaptive learning experiences that cater to individual student needs.

fromwww.marketingdive.com

more#artificial-intelligence

How AI Is making ad creative faster and more fair

Artificial intelligence is democratizing advertising, enabling creativity and innovative storytelling for businesses of all sizes.

US Elections

fromEurasia Review

20 hours ago

Social Media Now Decides Who Wins - OpEd

The 2026 Tamil Nadu election is a production focused on shaping perceptions rather than informing voters.

#youtube

Ads are the worst thing about YouTube livestreams, but Google may have (loudly) fixed them

YouTube is testing a new mobile livestream ad format that plays below the video, allowing users to watch while ads play.

from9to5Google

YouTube ads surface in subscriptions feed as side-by-side ads hit more live content

YouTube is rolling out side-by-side ads and ads in the subscriptions feed, changing user experience significantly.

YouTube reduces push notifications for unengaged subscribers

YouTube will limit push notifications for inactive subscribers to reduce overwhelm and enhance engagement.

fromFast Company

Meet your favorite new way to watch YouTube

Channel Surfer transforms YouTube viewing into a classic TV experience with a grid-based channel guide and minimal distractions.

Google confirms side-by-side ads are here for YouTube mobile

YouTube has introduced side-by-side ads for livestreams on mobile, muting audio during ad breaks to maintain video visibility.

Survey says paying for YouTube isn't worth it, even before incoming price hike

YouTube Premium offers benefits, but many users refuse to pay due to ad overload and dissatisfaction with content quality.

Ads are the worst thing about YouTube livestreams, but Google may have (loudly) fixed them

YouTube is testing a new mobile livestream ad format that plays below the video, allowing users to watch while ads play.

from9to5Google

YouTube ads surface in subscriptions feed as side-by-side ads hit more live content

YouTube is rolling out side-by-side ads and ads in the subscriptions feed, changing user experience significantly.

YouTube reduces push notifications for unengaged subscribers

YouTube will limit push notifications for inactive subscribers to reduce overwhelm and enhance engagement.

fromFast Company

Meet your favorite new way to watch YouTube

Channel Surfer transforms YouTube viewing into a classic TV experience with a grid-based channel guide and minimal distractions.

Google confirms side-by-side ads are here for YouTube mobile

YouTube has introduced side-by-side ads for livestreams on mobile, muting audio during ad breaks to maintain video visibility.

Survey says paying for YouTube isn't worth it, even before incoming price hike

YouTube Premium offers benefits, but many users refuse to pay due to ad overload and dissatisfaction with content quality.

more#youtube

Privacy professionals

Future of TV Briefing: The ambitious and alarming proposal fix to TV and streaming's identity crisis

Identity Infrastructure 2.0 aims to improve identity mechanisms in TV and streaming but raises significant privacy concerns for viewers.

AI Won't Improve Your Marketing - Unless You Do This First

AI enhances content production but requires a strong strategy for effective engagement and conversions.

Artificial intelligence

Marketing strategists search for a solution to AI's all-too predictable outputs

AI tools are causing sameness in creative processes, prompting strategists to seek alternatives for originality and value addition.

Growth hacking

fromEntrepreneur

AI Won't Improve Your Marketing - Unless You Do This First

AI enhances content production but requires a strong strategy for effective engagement and conversions.

Artificial intelligence

Marketing strategists search for a solution to AI's all-too predictable outputs

AI tools are causing sameness in creative processes, prompting strategists to seek alternatives for originality and value addition.

Forget Generic Gaming Plays: 3 ETFs Reveal the Real Digital Entertainment Divide

Digital entertainment, including video games and esports, is a major consumer category with diverse investment opportunities and varying fund performances.

E-Commerce

fromEntrepreneur

Online Brands That Ignore This Type of AI Will Lose Customers

Agentic commerce allows AI agents to autonomously manage the entire online shopping journey for consumers.

fromThedrum

YouTube traffic campaigns achieve 43% reduction in cost-per-session

Norse Atlantic Airways needed to drive high-quality sessions to its site to engage prospects across various channels, boosting brand consideration while managing high CPMs from current strategies.

European startups

fromVulture

Apex Feels More Like a Real Movie Than Your Average Netflix Joint

Ben muses about what's behind their shared love of extreme activities, suggesting that while some seek perfection or a thrill, 'personally, I think the wiring is just messed up.' This insight foreshadows the darker elements of the story as he hunts Sasha with a bow and arrow.

Independent films

Netflix Is Being Misunderstood By Investors - Again. Why the 9% Dip Looks More Like an Opportunity Than a Warning

Netflix's stock dipped despite decent quarterly results, driven by a softer guidance and investor concerns about future growth.

Netflix plans to add a vertical video feed, use AI for recommendations | TechCrunch

Netflix is launching a TikTok-like vertical video feed and expanding AI use for content creation and recommendations.

Independent films

fromTheregister

3 weeks ago

Now even Netflix has its own video AI

Netflix's VOID model allows filmmakers to alter scenes by removing objects and generating new content without reshooting.

fromVulture

Are Netflix and Apple TV Fighting?

Netflix has reverted to its own content player on Apple TV, removing several user-friendly features and causing dissatisfaction among users.

fromwww.benzinga.com

Netflix Eyes TikTok-Style Feed To Capture 'Snackable' Viewing - Netflix (NASDAQ:NFLX)

Netflix reported strong first-quarter earnings but anticipates lower second-quarter revenue and earnings, while preparing to launch a vertical video feed for mobile engagement.

Netflix's next attempt at growth takes on TikTok and Instagram Reels

Netflix plans to launch a vertical video feed to enhance user engagement and content discovery on mobile devices.

Business

from24/7 Wall St.

Netflix Is Being Misunderstood By Investors - Again. Why the 9% Dip Looks More Like an Opportunity Than a Warning

Netflix's stock dipped despite decent quarterly results, driven by a softer guidance and investor concerns about future growth.

Netflix plans to add a vertical video feed, use AI for recommendations | TechCrunch

Netflix is launching a TikTok-like vertical video feed and expanding AI use for content creation and recommendations.

Independent films

fromTheregister

3 weeks ago

Now even Netflix has its own video AI

Netflix's VOID model allows filmmakers to alter scenes by removing objects and generating new content without reshooting.

fromVulture

Are Netflix and Apple TV Fighting?

Netflix has reverted to its own content player on Apple TV, removing several user-friendly features and causing dissatisfaction among users.

fromwww.benzinga.com

Netflix Eyes TikTok-Style Feed To Capture 'Snackable' Viewing - Netflix (NASDAQ:NFLX)

Netflix reported strong first-quarter earnings but anticipates lower second-quarter revenue and earnings, while preparing to launch a vertical video feed for mobile engagement.

Netflix's next attempt at growth takes on TikTok and Instagram Reels

Netflix plans to launch a vertical video feed to enhance user engagement and content discovery on mobile devices.

Revealed: The most streamed songs in Spotify's 20-year HISTORY

Spotify celebrates 20 years with the release of its most streamed artists, songs, albums, podcasts, and audiobooks.

fromThe Verge

Spotify's Prompted Playlists can help you find new podcasts to listen to

Spotify's Prompted Playlists now include podcasts, allowing Premium users to create customized playlists using text prompts.

Music production

fromMail Online

Revealed: The most streamed songs in Spotify's 20-year HISTORY

Spotify celebrates 20 years with the release of its most streamed artists, songs, albums, podcasts, and audiobooks.

fromThe Verge

Spotify's Prompted Playlists can help you find new podcasts to listen to

Spotify's Prompted Playlists now include podcasts, allowing Premium users to create customized playlists using text prompts.

more#spotify

Parenting

Meta will let parents see their teens' AI queries

Meta's update allows parents to view their teens' AI chatbot queries, providing transparency on topics without specific details.

Vue

How To Vibe Code A Viral YouTube Video Machine

Vibe coding a YouTube dashboard streamlines content strategy by utilizing data to inform video creation decisions.

Film

fromWIRED

The Best Movies to Stream This Month

April brings a mix of horror films and documentaries, including 28 Years Later: The Bone Temple and Louis Theroux's Inside the Manosphere.

fromTelecompetitor

Roku and Samsung continue leading the connected TV platform sector: Report

Control of the platform layer is central to competition in the connected TV market. Operating systems determine what content consumers see, how services are positioned, and how advertising is delivered.

Television

fromThe Atlantic

How Short-Form Clips Took Over the Internet

Short video clips from long-form content have become the dominant unit of online media, surpassing traditional promotional roles.

fromNeil Patel

Connected TV Advertising Explained

CTV advertising offers precise targeting and measurement, with streaming now dominating ad-supported TV viewing.

fromWorld Economic Forum

The Future of Media: A New Framework for Valuing Content

Media companies must adapt to digital consumption trends and innovate to enhance user experiences.

Growth hacking

Delivering Content At Scale With AI: 4 Ways To Maintain Control

Establishing a gold source content foundation is essential for scalable, consistent, and personalized content delivery in marketing.

Artificial intelligence

fromeLearning Industry

Cut The Cable

AI should be the finishing layer in educational tools, not the foundation, to reduce costs and improve reliability.

fromFuturism

Chinese Netflix Competitor Opens Floodgates to AI Slop

iQIYI plans to shift to primarily AI-generated content within five years, transforming its platform into a social media destination.

fromIndependent

Why your AI assistant is suddenly selling to you

Sponsored chats are transforming digital advertising by integrating promotions into conversations with large language models.

Why Not Just Read AdExchanger?; Tubi Or Not Tubi | AdExchanger

Marketers struggle to differentiate ad tech vendors, creating opportunities for companies like CartographAI to provide neutral vendor reviews.

fromMarTech

Consumers ditch the funnel as behavior gets more fluid | MarTech

The marketing funnel is outdated; consumer behavior requires flexible, responsive strategies that adapt to rapid shifts in intent and action.

fromMarTech

LinkedIn's AI is changing how content gets distributed | MarTech

LinkedIn prioritizes saves over likes and comments, fundamentally changing how content reach is determined.

fromThe Hollywood Reporter

Microdramas Platform Verza TV Shifts Strategy Just 4 Months After Launch (Exclusive)

Verza TV is evolving to include horizontal videos and user-generated content while maintaining a focus on mobile entertainment.

fromBusiness Matters

The Digital Shift: How Consumer Habits Are Forcing the UK Entertainment Sector to Innovate

UK consumers now abandon apps that take longer than three seconds to load, reflecting a significant shift in expectations across various sectors.

fromVariety

TV's Next Upfront Really Isn't About TV: Where Will Ad Dollars Go?

Traditional TV ad spending is declining as streaming services gain popularity and advertisers shift focus.

From Insight to Action: Rethinking Media Planning in the Age of AI Agents

The advertising industry struggles with the gap between planning and activation, often due to ineffective use of insights and automation.

How To Keep Growing Despite Major Digital Ad Changes

Businesses must adapt their ad strategies to navigate changing restrictions and maintain growth despite reduced flexibility.

Buyers Are So Over Meta's Overhauls; PayPal Enters The TV Measurement Fray | AdExchanger

Dramatic changes in advertising platforms can disrupt customer experiences and analytics, leading to frustration and confusion.

From Insight to Action: Rethinking Media Planning in the Age of AI Agents

The advertising industry struggles with the gap between planning and activation, often due to ineffective use of insights and automation.

How To Keep Growing Despite Major Digital Ad Changes

Businesses must adapt their ad strategies to navigate changing restrictions and maintain growth despite reduced flexibility.

Buyers Are So Over Meta's Overhauls; PayPal Enters The TV Measurement Fray | AdExchanger

Dramatic changes in advertising platforms can disrupt customer experiences and analytics, leading to frustration and confusion.

Marketers know what personalization looks like, they just can't produce enough of it

78% of marketers need more personalized content than they can produce, highlighting content capacity as the primary challenge in personalization.

X introduces topic-based Custom Timelines

X has launched Custom Timelines, allowing users to pin topic-based feeds to enhance engagement and break filter bubbles.

An Audience So Nice You Bought It Twice (And That's Not A Good Thing) | AdExchanger

Brands struggle with siloed media plans, leading to wasted spend and reduced performance due to overlapping audience targeting across channels.

MrBeast is plotting a move into 'AI-native entertainment'

MrBeast seeks a leader to create AI-native productions, making AI the foundation of content creation at Beast Industries.

Vevo Refines Upfront 2026 Strategy

Vevo introduces a tailored strategy for the 2026 Upfront season, focusing on bespoke brand solutions and innovative offerings like 'Artist Franchise'.

fromComputerworld

Adobe bets on AI agents to stay at the center of marketing workflows

Adobe is introducing autonomous agents to enhance creative workflows across its applications in response to competition from AI and design software.

Internal Paramount presentation reveals its 2026 streaming goals and how much viewership has grown

Paramount aims for significant growth in streaming services, targeting double-digit revenue increases and a merger with HBO Max.

Taboola Launches Realize+

Taboola launched Realize+, an AI-powered performance marketing platform that automates campaign decisions to enhance conversions and reduce manual effort.

NBCU's Peacock Is Officially On Its Way To Profitability | AdExchanger

NBCUniversal's 'Legendary February' generated $2.2 billion in ad sales, driving significant revenue growth for Comcast and Peacock.

fromPR Daily

Social media updates and new features to know this week - PR Daily

TikTok has received a security certification for its U.S. data protection systems, while also upgrading its ad creation tools with AI features.

fromFast Company

AI search demands a new audience playbook

AI search users have varied intentions, impacting engagement and conversion rates for publishers.

fromCBR

Say Goodbye to a Major Streaming Service as Prime Video Phaseout Begins

Prime Video replaces its Ad Free plan with a new, improved Ultra plan featuring higher pricing and enhanced streaming options.

fromPractical Ecommerce

Mixed Reports on AI Ecommerce Traffic

AI-referred visitors show higher engagement and conversion rates, but early data indicates modest overall traffic from AI channels.

How native CTV is solving the channel's attention problem

CTV has entered a performance era, focusing on results and effective formats that turn viewer attention into action.

fromMarTech

A whole new way to think about TV advertising | MarTech

Television advertising is evolving with AI-driven product placements, addressing viewer engagement and improving return on ad spend.

fromAxios

Axios Media Trends

Microsoft is leveraging AI technology to enhance its market position and influence.

fromDailywire

#programmatic-advertising

Google Is Using Its Monopolistic Playbook To Take Over Your TV

Google is expanding its dominance in television through YouTube TV, employing monopolistic ad practices and significantly increasing subscription costs.

Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences | AdExchanger

Buyers seek a unified view of ad performance, while publishers face challenges integrating diverse inventory and data sources.

Marketing tech

Programmatic Live Sports Buying Is Starting To Get Less Complicated | AdExchanger

Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences | AdExchanger

Buyers seek a unified view of ad performance, while publishers face challenges integrating diverse inventory and data sources.

more#programmatic-advertising

Programmatic Live Sports Buying Is Starting To Get Less Complicated | AdExchanger

Live sports presents significant programmatic advertising opportunities, despite challenges in the buying process.

fromEMARKETER

Brands advertising on 9 streaming platforms command a third of US streaming TV ad spend

Advertisers running on all nine streaming platforms account for 34% of US streaming TV ad spending, according to a March report from MediaRadar.

Marketing tech

fromMoney Digest

4 weeks ago

The Popular Streaming Platform You Didn't Know Was Part Of Amazon's Portfolio - Money Digest

Amazon's acquisition of Twitch in 2014 has significantly impacted its growth and consumer offerings, enhancing its position in the live-streaming market.

fromThe Drum

2 months ago

What can brands learn from the changing television landscape?

High-quality, platform-agnostic television content attracts diverse audiences across traditional and OTT platforms, creating opportunities for producers and brands to engage viewers in new ways.

Shifts in Streaming: Competition, Collaboration, and Consolidation

Paramount's $111 billion acquisition of Warner Bros creates a streaming giant with 200 million subscribers, consolidating major entertainment assets and reshaping the competitive TV landscape.

FreeWheel & Dynata Research Finds Streaming Content Wins Over Viewers, but Intrusive Ads Can Harm Their Experience

European streaming viewers prioritize content availability and value, with 83% satisfied overall, though ad-supported viewers find ads more intrusive than traditional TV watchers.

2 months ago

Future of TV Briefing: WTF is server-guided ad insertion?

Server-guided ad insertion enables low-latency, targeted ad delivery in live streaming by combining client-side flexibility with server-side cushioning to minimize buffering and delays.

fromwww.marketingdive.com

Netflix enriches ad-targeting prowess with Amazon, Yahoo audience data

Netflix expands ad-targeting capabilities through partnerships with Amazon and Yahoo, introducing audience data integration and a Conversion API tool to enhance advertising precision and full-funnel marketing effectiveness.