Digiday4 days agoMarketingFuture of TV Briefing: How TV and streaming companies' advertising businesses fared in Q1 2024TV ad market in recovery mode, streaming ad market growing with catching up. [ more ]
Digiday1 month agoMarketingFuture of TV Briefing: Top takeaways from 'The Future of TV' video seriesThe streaming ad market is fragmented. [ more ]
Digiday4 months agoOnline marketingFuture of TV Briefing: Why streaming ad formats are due for an updateAd buyers want more innovative ad options in the streaming ad market. GroupM and Disney are leading efforts to develop new streaming ad formats. [ more ]
Digiday4 months agoOnline marketingFuture of TV Briefing: Where YouTube stands in the 2024 streaming ad warYouTube's position in the streaming ad market is complex and nuanced, according to agency executives. While YouTube has the largest share of TV watch time among streaming services, its lack of premium quality content holds it back. [ more ]