Why Smart Brands Are Betting on Education-Led Marketing
Education-led marketing builds trust and fosters engagement by providing valuable knowledge to customers, moving away from traditional marketing tactics.
Macy's is closing more stores in 2026: See an updated list of locations that will shutter soon
We are making the necessary moves to reinvigorate relationships with our customers through improved shopping experiences, relevant assortments and compelling value.
Department stores aren't dead, they just need new metrics for success
Successful department stores must focus on fashion and home furnishings, leverage social media, and evaluate individual store performance for future growth.
Psychology says the quietest person in a group conversation often isn't the least engaged - they're often the one processing at a depth the loudest voices in the room have stopped bothering to reach - Silicon Canals
Silence in group settings often indicates deep cognitive processing rather than disengagement.
Shoe company pivots to AI compute in sign of a totally normal and healthy economy
Allbirds is pivoting from eco-friendly shoes to AI compute infrastructure, changing its name to NewBird AI and seeking shareholder approval for the transition.
Uber will now pick up your returns from your doorstep | TechCrunch
Uber launched a new feature allowing customers to return items purchased on Uber Eats from home, enhancing app engagement beyond ride-hailing and delivery.
The challenges small businesses face when selling on Amazon - London Business News | Londonlovesbusiness.com
Selling on Amazon offers small businesses international exposure but presents challenges like tight profit margins and competition from larger vendors.
Retail's next competitive advantage is designing for real life by accommodating the full range of human ability, attention, mobility, and circumstance as a core strategy, not a compliance exercise.
Bridging the In-Store Digital Media Measurement Gap
In-store digital media investment stagnates due to misaligned goals, not measurement issues, requiring a shift to evaluating success through product movement.
From football to fashion: How smartphones embrace consumers
AI and fashion collaborations are reshaping mobile marketing strategies, enabling brands to engage consumers through lifestyle rather than just technology.
Despite online growth and store closures, physical retail remains viable as consumers still value in-store experiences and maintain significant clothing budgets.
Illuminating blind spots in store strategy execution
Consumer goods brands require real-time retail intelligence and visibility of in-store execution to compete effectively, as legacy tools fail to provide actionable data needed for optimal product placement, pricing, and promotion management.
How Physical Retailers Can Win Shoppers In An Algorithm-Driven World
Digital-first retail and opaque online marketplaces are eroding consumer trust and obscuring product value, increasing the appeal of in-person experiences that provide provenance and authenticity.
Retailers Are Having an Identity Crisis - Here Is the Business Solution
Retail success requires experiential strategies—gamification, social shopping, and education—to transform passive online buyers into engaged participants and boost visits and sales.
Mobile as a channel has evolved very quickly but the challenge for marketers is to create a seamless shopping experience across all the channels to ensure that consumers are getting a consistent brand message and identity.