The Esports Foundation Club Partner Program reaches fans globally and changes the way they experience esports. Over the past editions, it has created a platform for Clubs to strengthen their brands and engage with audiences.
"We want to make the Graham Norton of video games," says Kirsty Rigden, the chief executive of Brighton-based FuturLab, which makes PowerWash Simulator. Aspiring to emulate a talkshow host who has a reputation for being affable rather than for setting pulses racing is perhaps an unusual ambition for a gaming studio.
Petit Planet is the studio's take on Animal Crossing, though with a few interesting ideas of its own. The game's most recent test took place all the way back in November, but its next big test isn't far off.
"I thought about two books that I'd read. The first book is by an author called Miyamoto Musashi, it's called The Book of Five Rings, and the other book I was thinking about was called Here Be Dragons, which is a physics book about wormholes, and advanced physics, and extraterrestrial life and so forth."
Personalization is a tried-and-tested way to boost engagement while gathering valuable information about existing audiences - and is proving to be a key driver for the sports industry, says Rawnet's Harry Daniel. For brands looking to score with digital marketing, personalization is a winning long-term business strategy. Personalizing the user experience (UX) via websites and apps keeps fans engaged and enhances brand loyalty. It can help brands to grow, by extending their reach to new users and unleashing untouched opportunities for victory.
The console wars died down not because any side won, but because it became irrelevant. Major games, seeking to make their gigantic budgets back, went platform agnostic. Where once companies had splurged on making consumers identify with specific console platforms, suddenly where you play games had become a much less defining factor.
3v3 duos is always the sweatiest version of anything like battle royale, objective modes, wingman, you know it, I name it. It requires such a high intensity of communication with your team, and team play, that it doesn't leave much room for casualness. I think that was the biggest thing that turned a lot of players off Highguard.
In Raid Rush, 2 teams of 5 players will take turns attacking and defending their bases with no pesky looting phase in between. Instead, select your base and use Trader Flynn to upgrade your weapons and equipment in a round based format. After each round, you'll switch sides between attacking and defending.
Dragon Ball has its own take on the MOBA genre with Gekishin Squadra. The name sure is a mouthful, but this is one of the most welcoming experiences for newer MOBA players, even if you aren't too familiar with the Dragon Ball universe. But if you are an existing fan of the late Akira Toriyama's masterful manga and anime series, you'll be pleased with the wide selection of characters and abilities.
More specifically, you play as members of the Polloi, a desert-spanning society that worships a crustacean deity and rides through the sands on gargantuan crabs known as Dune Crawlers that are festooned with cannons. As the game starts, you free one of these Dune Crawlers from a group of technologically advanced invaders from the north and set out to stop the assault.
