Marketing
fromCity AM
15 hours agoWorld Cup no longer has global audience - and that's a marketers challenge
The World Cup is evolving, presenting new challenges for fans and brands due to its expanded format and diverse audience engagement.
#sports-marketing-contradiction
#sports-marketing-contradiction
[ follow ]
#sports-marketing #advertising #gen-z #marketing #creator-economy #brand-strategy #social-media #consumer-behavior
fromwww.theguardian.com
17 hours agoSix great reads: the OnlyFans legacy, stolen cargo and Meta's creepy' glasses
Leonid Radvinsky's death leaves a void in the leadership of OnlyFans, a platform that has transformed the adult content landscape. His secretive management style and the controversies surrounding the site have raised questions about its future direction and stability.
Photography
fromFast Company
12 hours agoWhy Gen Z is fangirling over Apple's 'Finder Guy' mascot
Finder Guy is an adorably chunky, dual-toned blue creature with a rounded head and a perpetual smile. Apple is being fairly tight-lipped about him; he hasn't been officially announced or acknowledged by the company.
Apple
fromThe Atlantic
9 hours agoHow Some People Became So Averse to Hype
Anna Holmes defines 'hype aversion' as a reflex against being told what to like, suggesting that popularity can create pressure rather than signal quality. This feeling can lead to a deliberate choice to resist mainstream culture.
Media industry
fromESPN.com
2 days agoFanatics takes over exclusive NFL trading card license
"It's a spectacular moment for our company, for the industry and for collectors. The things we're doing with the PREM1ERE and NFL Honors Gold Shield patches deepen and strengthen connections and storytelling. We're enhancing fan experience."
National Football League
Running
fromwww.theguardian.com
6 days agoReaders reply: American football takes for ever. In which other sports do you spend most of your time not playing the game?
Many sports involve significantly more downtime than actual gameplay, with activities like golf and sailing exemplifying this phenomenon.
#sports-marketing
Marketing
fromThe Drum
3 weeks agoOwn it or miss it: how tech is harnessing sports moments in marketing
Sport serves as a powerful global brand engagement tool, enabling companies like Mastercard and Sportradar to build deeper customer connections through real-time data and immersive fan experiences in fragmented media landscapes.
Marketing
fromThe Drum
3 weeks agoOwn it or miss it: how tech is harnessing sports moments in marketing
Sport serves as a powerful global brand engagement tool, enabling companies like Mastercard and Sportradar to build deeper customer connections through real-time data and immersive fan experiences in fragmented media landscapes.
#programmatic-advertising
Social media marketing
fromwww.socialmediatoday.com
2 weeks agoReddit shares insight into the growth of sports fandoms in the app
Reddit published a comprehensive guide showing how users engage with sports content, revealing NFL season as the dominant driver of app downloads and engagement, with significant spikes during March Madness, Kentucky Derby, and other major sporting events.
Marketing
fromBasketball Network
3 weeks agoSports marketing company CEO explains the biggest difference in how past and current NBA players market themselves
Modern NBA players leverage social media and personal branding to build global entrepreneurial platforms, unlike past players who relied solely on on-court talent and competitiveness.
fromDigiday
2 months agoThe case for and against influencer-led Super Bowl ads
At $8 million for a 30-second Super Bowl spot, celebrities are expected to maintain their monopoly on Big Game commercials this year, keeping influencers and creators in the wing for social and experiential campaigns. "It's just viewership demographics. You cast a really wide net of people watching it, and you want as many people as possible to recognize the person you're putting on the screen," said Jerry Hoak, chief creative officer at The Martin Agency.
Marketing
[ Load more ]