#sports-business-growth

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Real estate
fromEntrepreneur
15 hours ago

Can You Spot Signs of Industry Disruption Before They Happen?

Most innovation occurs in three stages: visibility, interface, and incentives, impacting industry transformation.
LA Clippers
fromReadWrite
19 hours ago

PrizePicks NBA partnership boosts fantasy sports growth

PrizePicks has secured a multi-year partnership with the NBA, enhancing its branding and marketing capabilities in daily fantasy sports.
Growth hacking
fromForbes
16 hours ago

The Most Valuable Asset In Your Business Is One You Forgot You Own

Businesses often overlook leads labeled as 'dead,' which can be re-engaged to generate significant revenue.
#ac-milan
fromSempreMilan
6 days ago
AC Milan

GdS: Milan's owners favourites over Inter to land NBA franchise - the reasons and question marks

fromSempreMilan
6 days ago
AC Milan

GdS: Milan's owners favourites over Inter to land NBA franchise - the reasons and question marks

Poker
fromArs Technica
2 days ago

Sports bets on prediction markets ruled to be "swaps," exempt from state laws

The CFTC has not prohibited sports-related event contracts despite having the authority to review them under the Dodd-Frank Act.
Chicago
fromESPN.com
3 days ago

WNBA offseason trade grades 2026: Winners and losers

Angel Reese was traded from the Chicago Sky to the Atlanta Dream after expressing concerns about her team's future and her relationship with the franchise.
Miami food
fromwww.theguardian.com
3 days ago

MLS commissioner: Fifa smart' to use dynamic pricing for World Cup tickets

Fifa's dynamic ticket pricing for the World Cup has significantly raised prices, reflecting the event's exclusivity, according to MLS commissioner Don Garber.
Digital life
fromEntrepreneur
2 days ago

4 Business Ideas That Serve the World's Wealthiest Age Group

The growing senior population presents significant opportunities in technology aimed at enhancing their quality of life and independence.
Business
fromFortune
2 days ago

Why Nike's CEO is done talking about fixing the business | Fortune

Elliott Hill addressed employee fatigue and aimed to shift Nike's narrative from recovery to growth and inspiration.
#nba
fromwww.aljazeera.com
1 week ago
National Basketball Association

NBA owners vote to explore Seattle, Las Vegas expansion bids

NBA owners voted to explore expansion teams in Las Vegas and Seattle for the 2028-29 season.
fromwww.theguardian.com
2 weeks ago
National Basketball Association

NBA expansion explained: teams in Vegas and Seattle, LeBron's role and hungry billionaires

The NBA is exploring expansion to Seattle and Las Vegas, targeting the 2028-29 season with franchise bids expected between $7bn and $10bn.
Media industry
fromLos Angeles Times
3 days ago

How Sports Illustrated is getting back in the game after scandal, layoffs

Sports Illustrated has successfully revitalized its brand and profitability after a challenging period, focusing less on traditional revenue streams.
#sports-marketing
fromThe Drum
2 months ago
Social media marketing

An overflow of content won't solve the enshittification of sports marketing

fromDigiday
1 month ago
Marketing tech

Publicis forms new Influential Sports squad to hone its skills in the white-hot sports media arena

Publicis created Influential Sports to combine creators, athletes, NIL talent and Epsilon data to deliver more relevant, data-driven sports marketing and audience reach.
fromMarketing Dive
1 month ago
Marketing

Publicis weds creator, sports marketing for new Influential Sports unit

Publicis Groupe launched Influential Sports to connect brands with sports-focused creators across leagues using Influential, Publicis Sports, and Epsilon for measurement and scale.
Marketing
fromDigiday
6 days ago

High stakes, big budgets: How brands are navigating a massive sports year

Brands are prioritizing long-term partnerships over costly live sports advertising due to economic uncertainties and high costs of ad placements.
Marketing
fromAdExchanger
1 week ago

The Sports World Is Getting The Retail Media Bug | AdExchanger

The sports industry is embracing data-driven digital marketing through initiatives like the Fieldhouse Media Network by Pacers Sports & Entertainment.
fromThe Drum
2 months ago
Social media marketing

An overflow of content won't solve the enshittification of sports marketing

fromDigiday
1 month ago
Marketing tech

Publicis forms new Influential Sports squad to hone its skills in the white-hot sports media arena

Startup companies
fromEntrepreneur
5 days ago

This Business Model Is the Hidden Goldmine For Boosting Profits

Done-For-You business models are surging as entrepreneurs seek results without managing every task themselves.
#mlb
fromESPN.com
2 months ago
Business

Sources: 9 MLB teams end deals with Main Street

Nine MLB teams terminated contracts with Main Street Sports Group amid renewed financial instability and potential company dissolution to preserve flexibility and protection.
Business intelligence
fromBusline News
6 days ago

Analysis Highlights 20x ROI For ABA Marketplace Attendees - Busline News

ABA Marketplace generated $124.9 million in business activity, reinforcing its status as North America's leading bus and group travel event.
European startups
fromFortune
6 days ago

Apollo and FC Barcelona just proved legacy markets are losing their grip on business | Fortune

Global institutions are relocating from New York City to Florida for better operating conditions, reflecting a shift in economic ambition.
#nhl
fromPuck Prose
1 week ago
National Hockey League

NHL sees revenue increase significantly across the board

NHL revenue has significantly increased, reaching $6.3 billion in 2023-24, with projections of $6.8 billion for 2024-25.
fromESPN.com
1 week ago

Fanatics takes over exclusive NFL trading card license

"It's a spectacular moment for our company, for the industry and for collectors. The things we're doing with the PREM1ERE and NFL Honors Gold Shield patches deepen and strengthen connections and storytelling. We're enhancing fan experience."
National Football League
Growth hacking
fromEntrepreneur
2 days ago

Growth Hacks Are Fading. Here's the Smarter Path to Success.

Brand discipline is essential for trust and growth in today's crowded markets, replacing aggressive growth hacks and urgency-driven tactics.
#premier-league
Marketing
fromCity AM
4 days ago

World Cup no longer has global audience - and that's a marketers challenge

The World Cup is evolving, presenting new challenges for fans and brands due to its expanded format and diverse audience engagement.
fromwww.aljazeera.com
2 weeks ago

US investors bet big on Indian cricket with record billion-dollar IPL deals

No team in the Indian Premier League had ever sold for more than $1bn until a consortium backed by US businessmen agreed on Tuesday to buy the Rajasthan Royals in a deal valued at $1.63bn.
Venture
fromPuck Prose
1 week ago

A New Congressional Bill About Sports Team Relocations Might Affect the NHL More Than Other Sports

The 'Home Team Act' would require that any sports team owner looking to move their franchise, or sell to a new owner with the intention of relocation, first be required to offer the sale of the franchise to a group keeping it in its current location.
National Hockey League
#publicis-groupe
Media industry
fromDeadline
6 days ago

WME Selling 160over90 Sports Marketing Agency To Publicis

Publicis Groupe acquires 160over90 for over $500 million to enhance its sports marketing capabilities.
Marketing
fromwww.marketingdive.com
1 week ago

Publicis sharpens sports marketing focus with 160over90 acquisition

Publicis Groupe acquired sports marketing agency 160over90 to enhance its sports marketing capabilities and integrate data-driven solutions for clients.
Media industry
fromDeadline
6 days ago

WME Selling 160over90 Sports Marketing Agency To Publicis

Publicis Groupe acquires 160over90 for over $500 million to enhance its sports marketing capabilities.
Marketing
fromwww.marketingdive.com
1 week ago

Publicis sharpens sports marketing focus with 160over90 acquisition

Publicis Groupe acquired sports marketing agency 160over90 to enhance its sports marketing capabilities and integrate data-driven solutions for clients.
Major League Baseball
fromMLB Trade Rumors
6 days ago

Which Pre-Arbitration Pitchers Will Sign Extensions?

Recent baseball transactions have focused on player extensions, particularly for position players, while pre-arbitration pitchers remain without long-term deals.
Poker
fromwww.npr.org
6 days ago

As hoops betting spikes, it's New Hampshire and other states vs. prediction markets

New Hampshire plans to sue prediction market companies to protect state sports betting revenues.
fromFortune
6 days ago

Why American billionaires are abandoning Wall Street for English soccer clubs | Fortune

Eight of the ten clubs in the top half of the Premier League table are owned by Americans. In the Championship, four of the eight clubs battling for promotion are U.S.-owned, including the Ryan Reynolds-Rob McElhenney Wrexham project.
English Premier League
Marketing
fromEntrepreneur
5 days ago

How to Price Your Product Like the Last Unit Sets the Market

The highest-cost marginal customer determines market price, not averages; focus on scarcity and the last unit for effective pricing.
US Elections
fromBusiness Insider
3 weeks ago

Our March Madness bracket is all business

Business Insider created an eight-team bracket tournament of major business trends, seeded by significance, with reader voting determining winners across multiple rounds until a champion emerges.
#nba-europe
Marketing
fromForbes
1 week ago

How Soccer Can Help Brands Reach New Markets In Latin America This Summer

The FIFA World Cup 2026 presents a significant marketing opportunity for brands to engage with passionate soccer fans in Latin America.
Intellectual property law
fromReadWrite
3 weeks ago

CFTC advisory sports prediction markets a 'pragmatic shift' - expert

The CFTC's new advisory signals pragmatic openness to regulating sports prediction markets rather than prohibiting them, contingent on court determinations of legality.
Poker
fromReadWrite
2 weeks ago

Kalshi clashes with Gambling Is Not Investing over March Madness

Kalshi and Gambling is Not Investing clash over the regulation of prediction markets versus traditional sports betting during March Madness.
Fundraising
fromBusiness Insider
1 month ago

KKR's $1.4 billion sports bet started with a decade-old relationship

KKR acquired Arctos Partners for $1.4 billion, building on a decade-long relationship with founder Ian Charles that began through a 2016 secondaries collaboration.
English Premier League
fromwww.theguardian.com
3 weeks ago

The Spin | It was a crazy time': why big auction paychecks don't always equal superstardom

Graham Napier, a former Essex all-rounder turned fire safety officer, was signed by Mumbai Indians after his record-breaking T20 innings in 2008, but played only one match due to Essex restricting his availability.
fromwww.bbc.com
1 month ago

Why are celebrities buying stakes in football clubs?

The idea of it just excites me so much. I want the place to be pumping. I want it to be an event when people come here. I want do the unthinkable and get to the Premier League. Everyone here is hard-working and I want to be the man who affects things on the pitch as well as off the pitch.
Liverpool FC
fromSPORTbible
1 month ago

Nine celebrities you didn't realise had shares in football clubs

It's obviously going to take time. We need to improve the team, have some additions to really take it to another level. I'm gonna do everything I can to make sure we succeed. I'm just ready to get started.
Soccer (FIFA)
fromPuck Prose
1 month ago

The Anatomy of a Successful NHL Market

Expansion makes headlines because it's exciting with new logos to rep, new arenas to visit, and new rivalries to cheer for or against. But behind the spectacle is a far more calculated question - what actually makes a hockey market work?
Toronto Maple Leafs
#nba-expansion
National Basketball Association
fromDefector
3 weeks ago

The NBA's Expansion Gambit Is About Getting Bigger, Not Better | Defector

NBA expansion to Seattle and Las Vegas is a predetermined decision being formally announced, with new franchises expected to cost over $10 billion each due to competitive bidding among wealthy owners.
fromDefector
1 month ago
National Basketball Association

What Sort Of NBA Does Adam Silver Want To Build In Europe? | Defector

National Basketball Association
fromDefector
3 weeks ago

The NBA's Expansion Gambit Is About Getting Bigger, Not Better | Defector

NBA expansion to Seattle and Las Vegas is a predetermined decision being formally announced, with new franchises expected to cost over $10 billion each due to competitive bidding among wealthy owners.
fromDefector
1 month ago
National Basketball Association

What Sort Of NBA Does Adam Silver Want To Build In Europe? | Defector

Marketing
fromDigiday
2 weeks ago

Amid competition for sponsors, top sports clubs are investing in social media operations

BlueAir partners with the New York Knicks to promote air care products as wellness solutions, leveraging the team's extensive media reach.
#nil-deals
Marketing
fromDigiday
3 weeks ago

The real winners of March Madness? Brands that move fast on NIL deals

Consumer brands are heavily investing in NIL deals with college basketball players during March Madness, with food and beverage brands leading deal volume.
Marketing
fromDigiday
3 weeks ago

The real winners of March Madness? Brands that move fast on NIL deals

Consumer brands are heavily investing in NIL deals with college basketball players during March Madness, with food and beverage brands leading deal volume.
Marketing
fromDigiday
3 weeks ago

The real winners of March Madness? Brands that move fast on NIL deals

Consumer brands are heavily investing in NIL deals with college basketball players during March Madness, with food and beverage brands leading deal volume.
Marketing
fromDigiday
3 weeks ago

The real winners of March Madness? Brands that move fast on NIL deals

Consumer brands are heavily investing in NIL deals with college basketball players during March Madness, with food and beverage brands leading deal volume.
Major League Baseball
fromDodger Blue
1 month ago

MLB Considering Partnering With Prediction Markets

MLB is considering partnerships with prediction markets despite recent player gambling scandals involving rigged bets on individual pitches.
fromESPN.com
1 month ago

LaLiga will 'try again' to play league game in U.S., says Tebas

We are going to try again. I'm not sure when. We have to bring it up at the right time. I don't think it will cause damage. We are talking about one match out of 380 in a season. European soccer's big leagues have benefited from fans all over the world, with broadcast rights sold for billions of dollars globally.
Soccer (FIFA)
Marketing
fromBasketball Network
3 weeks ago

Sports marketing company CEO explains the biggest difference in how past and current NBA players market themselves

Modern NBA players leverage social media and personal branding to build global entrepreneurial platforms, unlike past players who relied solely on on-court talent and competitiveness.
Soccer (FIFA)
fromwww.theguardian.com
1 month ago

Football has eaten almost every sport' due to digital dominance, says podcast chief

Football dominates global sports media while rugby and cricket have declined significantly; leagues must embrace fragmentation across platforms to reach audiences and prevent disappearance.
Marketing
fromSportico.com
3 weeks ago

How to Supercharge Sports' $300B Opportunity in the Latino Market

Latino sports fandom represents a major growth opportunity for brands willing to make genuine cultural investments rather than simply translating existing campaigns into Spanish.
Television
fromFast Company
2 months ago

Fanatics goes all-in on entertainment

Fanatics and OBB Media launched Fanatics Studios to create, finance, produce, and distribute sports-and-culture content across films, series, live events, and digital platforms.
fromThe Drum
2 months ago

How has personalization improved digital sports marketing?

Personalization is a tried-and-tested way to boost engagement while gathering valuable information about existing audiences - and is proving to be a key driver for the sports industry, says Rawnet's Harry Daniel. For brands looking to score with digital marketing, personalization is a winning long-term business strategy. Personalizing the user experience (UX) via websites and apps keeps fans engaged and enhances brand loyalty. It can help brands to grow, by extending their reach to new users and unleashing untouched opportunities for victory.
Online marketing
California
fromwww.ocregister.com
2 months ago

Are Californians great sports fans? Spending data suggests no

California leads total sports spending but ranks only moderately per capita, indicating high aggregate spending driven by population rather than stronger individual fandom.
Manchester City
fromwww.bbc.com
2 months ago

Selling stars - how Man City have turned player sales into big business

Manchester City consistently develops and sells academy talent, generating significant transfer revenue that helps fund major incoming signings.
US politics
fromReadWrite
2 months ago

Billions of tax revenue to be generated if all states legalized betting

Legalizing sports betting nationwide would increase GGR by $15.6 billion and could raise about $1.6 billion annually at a 10% GGR tax.
English Premier League
fromwww.bbc.com
1 month ago

Fans of richest PL clubs pay 74 per match as ticket revenue soars

Premier League's six wealthiest clubs increased ticket revenues by an average of 19% year-over-year, with fans paying an average of £74 per match, raising concerns about affordability and fairness.
Mental health
fromPsychology Today
1 month ago

Has Sports Lost Its Luster in a Divided America?

Chronic societal unrest exhausts stress-response systems, causing emotional detachment that protects long-term health despite feelings of guilt.
Television
fromAdExchanger
2 months ago

NBCUniversal Is Hoping Live Sports Keeps Delivering Advertising Wins | AdExchanger

Executives should avoid turning condolences about tragedies into promotional tie-ins for upcoming events.
National Football League
fromwww.dw.com
2 months ago

The fight for American football in Europe

A new, investor-backed pan-European American football league aims to build a sustainable, professionally governed competition to capture unmet growth across Europe.
fromwww.bbc.com
2 months ago

How a tyre company's name on a shirt changed football for ever

"Dougan joining Kettering put us on the back pages but also the front pages with this shirt, this initiative,"
Soccer (FIFA)
Soccer (FIFA)
fromFast Company
2 months ago

Change the game: How sports can drive social impact

Major 2026 sporting events create opportunities to expand youth sports access through local, affordable, and sustained community-driven programs and corporate partnerships.
fromESPN.com
2 months ago

Sources: At least 5 teams to leave Main Street Sports, join MLB

The Milwaukee Brewers, Miami Marlins, Kansas City Royals, St. Louis Cardinals and Cincinnati Reds have decided they will partner with MLB, which will produce their games for the 2026 season and beyond. The Tampa Bay Rays are also part of that mix, according to media reporter John Ourand, who first broke the news. The Cardinals, Royals and Brewers have formally announced the transition.
Major League Baseball
fromEntrepreneur
1 month ago

What Makes You Notice a Store's Sign, or Ignore It? The Answer Makes This Franchise $115 Million a Year.

Sign-making was treated like a commodity - orders in, banners out - but as thousands of signs came through his shop, he couldn't help but notice the difference between the good ones and the bad ones. He could see that every sign that left his shop was either helping a business get noticed, or letting it disappear in plain sight.
Marketing
fromDodger Blue
2 months ago

MLB News: Expansion Unlikely To Happen Until 2030s

Expansion, those sources said, is not imminent - and in fact is unlikely to happen until the early 2030s. Creating a franchise out of nothing takes time, and expansion isn't MLB's immediate priority, either - not amid the fallout from the bankruptcy of Diamond Sports Group, the company that owned local television rights to 14 teams, the unsettled status of the Rays' attempt to build a new stadium and the Oakland A's attempt to abscond to Las Vegas. Not to mention the new collective bargaining agreement to be negotiated after the current one expires in 2026, too.
Major League Baseball
National Basketball Association
fromwww.theguardian.com
2 months ago

US sports say parity is essential for success. The Premier League proves that's untrue | Leander Schaerlaeckens

American sports leagues enact rules like salary caps, revenue sharing and drafts to promote competitive parity and give all teams a realistic chance to contend.
Soccer (FIFA)
fromESPN.com
2 months ago

Polymarket and Major League Soccer reach a prediction-market deal

Major League Soccer partnered with Polymarket amid legal challenges and public concern over prediction markets mixing gambling and sports integrity.
fromDefector
2 months ago

The World Baseball Classic Has An Insurance Problem | Defector

The World Baseball Classic, gearing up for its sixth iteration, is still trying to find its footing as a true, best-on-best international tournament. It wants to be the FIFA World Cup, but everything wants to be the World Cup and nothing is besides the World Cup. It would probably settle, right now, for being the Four Nations Face-Off: a respectable simulacrum of a tournament that makes a lot of money for its organizers and stumbles into some excellent late-stage games.
Major League Baseball
National Basketball Association
fromwww.cnbc.com
1 month ago

The NBA wants to embrace content creators without degrading its golden goose of live sports rights

The NBA is integrating content creators into events while maintaining major media partnerships to engage younger audiences without abandoning live-game revenue.
Marketing
fromTheWrap
1 month ago

The Creator Invasion of Sports Is Changing the Playbook

Sports leagues and broadcasters are partnering with digital creators to attract younger, more casual audiences through prominent collaborations at live events and major broadcasts.
Marketing
fromEntrepreneur
2 months ago

7 Lessons From the Super Bowl That Will Change How You Lead

High-pressure Super Bowl conditions reveal that preparation, repeatable systems, recovery, and simple, status-driven storytelling produce reproducible advantages in business and leadership.
Marketing
fromFuturity
2 months ago

Why retailers rarely use 'Super Bowl'

The Super Bowl trademark forces retailers to avoid using the name, prompting creative, legally compliant marketing to leverage event-driven sales.
fromFortune
1 month ago

The Super Bowl reveals a dangerous gap in corporate strategy | Fortune

This year's Super Bowl highlighted a striking reality: companies are willing to spend record sums for cultural relevance they often lack the organizational capability to sustain. With viewership projected to rival last year's 127-plus million U.S. audience, yesterday's Super Bowl LX reinforced the event's unrivaled power to concentrate mass attention as the Seahawks and Patriots took the field and Bad Bunny delivered a halftime performance engineered to dominate global conversation.
Marketing
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