Lindsey Gamble
4 months agoMarketing
LinkedIn has introduced a new ad format called Sponsored Articles, which allows Company Pages to promote LinkedIn articles for various objectives such as awareness, engagement, and lead generation. - Lindsey Gamble
Sponsored Articles on LinkedIn provide B2B marketers with an opportunity to increase visibility and engagement on long-form content.
LinkedIn's native experience keeps viewers on the platform, potentially resulting in more leads compared to redirecting them to an external site. [ more ]