Austria's OVP, SPO, and Neos take big step towards forming coalition
Austria's political landscape may change as the OVP, SPO, and Neos explore a potential coalition.
Magnite Makes Its Case As A Differentiated SSP | AdExchanger
Magnite's revenue from CTV advertising rose 18% YOY to $55 million, driven by the success of its SPO product ClearLine in gaining traction with agencies and brands.
Who Said Display Is Dead? PubMatic Grows Banner Budgets By 9% | AdExchanger
Advertisers are increasing spending with PubMatic seeing a 14% YOY revenue growth in Q4.
PubMatic's investments in SPO and display advertising have led to positive growth, especially in browser display campaigns.
2023: The Year SPO Went Mainstream | AdExchanger
Supply-path optimization (SPO) is nothing new.
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But 2023 saw SPO become further cemented in the strategies of DSPs and SSPs for capturing market share.