#soft-makeup-aesthetic

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#social-media
fromNatesilver
6 hours ago
Media industry

Social media is turning into a freak show

Social media's influence on content quality and publisher success has led to a crisis in foreign policy and political communication.
Social media marketing
fromForbes
6 days ago

How To Reach Gen-Z And Gen-Alpha On Social Media: Expert Tips

Social media has become essential for discovery and community-building among younger audiences, reshaping how brands engage and plan campaigns.
Media industry
fromNatesilver
6 hours ago

Social media is turning into a freak show

Social media's influence on content quality and publisher success has led to a crisis in foreign policy and political communication.
Social media marketing
fromForbes
6 days ago

How To Reach Gen-Z And Gen-Alpha On Social Media: Expert Tips

Social media has become essential for discovery and community-building among younger audiences, reshaping how brands engage and plan campaigns.
#k-beauty
Fashion & style
fromBustle
2 days ago

Behold, The Buzziest K-Beauty Skin Care Brands To Know In 2026

K-beauty combines science and skincare, offering effective products that enhance routines and deliver results like the coveted glass-skin look.
Fashion & style
fromBustle
2 days ago

Behold, The Buzziest K-Beauty Skin Care Brands To Know In 2026

K-beauty combines science and skincare, offering effective products that enhance routines and deliver results like the coveted glass-skin look.
#mac-cosmetics
London startup
fromwww.independent.co.uk
2 weeks ago

MAC entices staff to transform into TikTok live shopping hosts

MAC Cosmetics is enabling UK employees to earn from sales on TikTok Shop, promoting influencer-led beauty marketing through live shopping shows.
Social media marketing
fromWCVB
1 day ago

These creators helping viewers save money. Here's how

Deinfluencers encourage sustainable living and mindful spending, promoting alternatives to consumerism in response to economic challenges.
Marketing
fromUnHerd
3 days ago

Cosmeticorexia is a symptom of social media replacing play

Children are increasingly engaging in skincare routines, leading to a projected $380 million market by 2028, raising concerns about the beauty industry's influence.
Women in technology
fromFast Company
2 days ago

The cosmetic surgery industry is mainly built for women. So why is it run by men?

Leadership in the aesthetics industry is predominantly male, despite women being the primary consumers and decision-makers.
fromwww.businessinsider.com
3 days ago

C-suite execs are paying surgeons big money to look fresh-faced, approachable, and less irritable

C-suite clients are getting treatments to age themselves down, with a focus on looking energetic, young, and full of vitality. Plastic surgeons report a significant increase in demand for facial procedures among executives.
Healthcare
Music production
fromLos Angeles Times
2 days ago

'Nobody looks like me and sounds like me': flowerovlove redefines what pop stardom means

Joyce Cissé, known as flowerovlove, is a confident South London singer-songwriter making waves in pop music with relatable themes.
Toronto startup
fromFortune
5 days ago

The beauty counter is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform reshaping how America consumes | Fortune

Ulta Beauty launched on TikTok Shop, becoming the first specialty beauty retailer on the platform, enhancing its commerce capabilities.
Relationships
fromBustle
5 days ago

TikTok Says Your Nails Can Reveal Whether You're The Younger Or Older Sister

Younger and older sister nail trends reflect sibling dynamics, showcasing contrasting styles in manicures on social media.
Television
fromBustle
3 days ago

Exclusive: Ella Stiller Thinks She's The "Most Millennial Gen Z Ever"

Ella Stiller, a 23-year-old actor, embodies millennial and Gen Z traits while starring in the final season of The Comeback.
Medicine
fromwww.theguardian.com
4 days ago

Vaginal estrogen as a face filler? I think not': Experts critique the new skincare trend

Vaginal estrogen cream is being used off-label for facial skin benefits, but safety and efficacy are not proven.
#makeup
fromBustle
4 days ago
Everyday cooking

This "Matcha Milk" Setting Powder Fixed My Redness & My Oily T-Zone Like Magic

Everyday cooking
fromBustle
4 days ago

This "Matcha Milk" Setting Powder Fixed My Redness & My Oily T-Zone Like Magic

Huda Beauty's Matcha Milk Easy Bake setting powder neutralizes redness while providing a velvety finish without leaving a green cast.
Women in technology
fromPsychology Today
1 week ago

What Makeup Really Says About You (and What It Doesn't)

Makeup trends on social media suggest personality insights, but research shows these links are minimal and largely influenced by observers rather than wearers.
#tiktok
fromwww.businessinsider.com
4 days ago
Privacy technologies

TikTok ran ads for AI apps that let users undress strangers

TikTok hosted over 50 sexually suggestive ads for apps promoting nonconsensual deepfake images, raising concerns about moderation failures.
fromPsychology Today
4 days ago
Digital life

TikTok Is Designed to Get Users Hooked

TikTok's algorithm effectively transforms casual users into heavy users by continuously adapting to their viewing preferences.
Remodel
fromApartment Therapy
4 days ago

These 13 Pink Bedrooms Will Convince You to Repaint This Spring

Pink can be a sophisticated and versatile color choice for bedrooms, offering warmth and style when used thoughtfully.
#ai
fromFast Company
5 days ago
Silicon Valley food

'Fruit Love Island' is TikTok's most popular AI-generated series. It's now facing trouble in paradise

Humor
fromMashable
5 days ago

Fruit Love Island and other AI fruit slop are taking over the internet

AI-generated content like Fruit Love Island captivates millions, raising questions about human engagement with digital culture and entertainment.
fromFast Company
5 days ago
Silicon Valley food

'Fruit Love Island' is TikTok's most popular AI-generated series. It's now facing trouble in paradise

#looksmaxxing
Exercise
fromwww.bbc.com
3 weeks ago

Sculpting jaws, giving scores: Inside the world of looksmaxxing

Young men increasingly engage in 'looksmaxxing'—intensive physical and cosmetic routines—believing improved appearance will transform their lives and social status.
Exercise
fromwww.bbc.com
3 weeks ago

Sculpting jaws, giving scores: Inside the world of looksmaxxing

Young men increasingly engage in 'looksmaxxing'—intensive physical and cosmetic routines—believing improved appearance will transform their lives and social status.
Alternative medicine
fromwww.theguardian.com
5 days ago

Injectable peptides are touted online as a glow up potion'. Here's why experts warn against unapproved use | Antiviral

Injectable peptides, unapproved for human use, are being sold online despite expert warnings about their potential dangers and variable effects.
Marketing
fromTheStreet
2 days ago

12-year-old beauty brand closing nearly all stores

DTC beauty brands must prioritize profitability over growth due to slowing expansion and intense competition.
Typography
fromDefector
1 week ago

They Don't Have Lip Filler, They Just Have Lip Filler Accent | Defector

Lip Filler Accent is a speech phenomenon where individuals mimic the speech patterns associated with cosmetic lip fillers, regardless of actual cosmetic procedures.
Writing
fromBustle
1 week ago

On TikTok, People Are Using Their Names To Manifest

Acrostic poems can serve as effective affirmations, helping to organize goals and create positive feelings through personal connection.
#beauty-standards
fromIndependent
5 days ago
Television

How we ALL bought into looksmaxxing: There's nothing new about the extreme pursuit of physical perfection - just ask the contestants of The Swan

fromIndependent
5 days ago
Television

How we ALL bought into looksmaxxing: There's nothing new about the extreme pursuit of physical perfection - just ask the contestants of The Swan

Digital life
fromWIRED
4 days ago

Taylor Lorenz's Screen Time Is Almost 17 Hours a Day

Taylor Lorenz embraces her digital lifestyle, finding value in her screen time for work and creativity despite concerns about excessive usage.
fromIndependent
6 days ago

Everyone's talking about: Barbie Botox - but will it give me a doll-like neck?

Barbie Botox, also referred to as Traptox, has become a sensation on social media platforms, particularly TikTok, where it has garnered millions of views over the last three years.
Social media marketing
fromFast Company
2 weeks ago

Gen Z pout: If the infamous 'stare' and millennial duck face had a baby

"If millennials pursed and pointed our smackers in a way that resembled the bill of a duck, Gen Z-ers are adopting a pout position that looks more like the mouth of a platypus."
SF LGBT
Writing
fromwww.theguardian.com
2 weeks ago

What does loneliness smell like? Inside the strangely soothing world of fragrance TikTok

Fragrance profiles evoke nostalgia and emotions tied to specific life experiences and memories, creating a universal connection across generations.
Marketing
fromFast Company
1 week ago

Alix Earle is launching a skincare line. But you probably already knew that

Alix Earle launches Reale Actives, a skincare line for acne-prone skin, designed for everyone, after hinting at it through social media for a year.
Fashion & style
fromSlate Magazine
2 days ago

Racked by Indecision, Women Are Buying Multiple Wedding Dresses-and Regretting Them All

Courtney's wedding dress journey led to purchasing 13 dresses, ultimately resulting in a $130 online dress for her wedding.
Silicon Valley food
fromLos Angeles Times
2 weeks ago

Taco Bell wants to help with your under-eye circles and wrinkles - no, really

Taco Bell is launching Mountain Dew Baja Blast Under Eye Patches as a brand extension into beauty and wellness, targeting young consumers interested in skincare.
Fashion & style
fromBustle
3 days ago

Forget Side Parts & Middle Parts. Messy Parts Win.

Messy hair and effortless beauty trends are replacing clean girl aesthetics, emphasizing a carefree, natural look.
fromSilicon Canals
4 weeks ago

If a woman who always wore makeup suddenly stops - not on a bad day, not when she's ill, but permanently - most people assume she's let herself go. What's actually happening is almost always one of these 7 shifts, and the last one is the one her family should pay attention to. - Silicon Canals

According to Mary Duh, a Physician Assistant in Dermatology at Mayo Clinic Health System, 'Makeup can be infected with bacteria after only one use.' Every time we reapply that favorite lipstick or dip back into our foundation, we're potentially spreading bacteria all over our faces. By avoiding foundation and blush, the skin is allowed to return to its natural oil balance and hydration.
Health
#beauty
Fashion & style
fromwww.theguardian.com
4 days ago

Sali Hughes on beauty: new foundation launches come with a lot of hype. Do they deserve it?

Three major beauty brands have launched new foundations, featuring reformulations and additions to popular lines.
Fashion & style
fromwww.theguardian.com
4 days ago

Sali Hughes on beauty: new foundation launches come with a lot of hype. Do they deserve it?

Three major beauty brands have launched new foundations, featuring reformulations and additions to popular lines.
Fashion & style
fromBustle
4 days ago

For Jessica Simpson, The Early 2000s "Never Stopped"

Jessica Simpson reflects on her past sun protection habits and promotes a new sunscreen product with Kiehl's.
Marketing
fromForbes
3 weeks ago

Influencers Are Leaving The Feed And Entering The Real World

Influencer marketing is evolving from one-off social media posts to integrated brand partnerships where creators function as core media infrastructure helping design campaigns across multiple platforms and physical spaces.
#women-creators
Women in technology
fromwww.socialmediatoday.com
4 weeks ago

TikTok showcases 8 women creators for Women's History Month

TikTok highlighted eight women creators on International Women's Day to showcase how women drive trends and shape culture on the platform across sports, fashion, comedy, and STEM fields.
Women in technology
fromwww.socialmediatoday.com
4 weeks ago

TikTok showcases eight women creators for Women's History Month

TikTok highlighted eight women creators on International Women's Day to showcase how women drive trends and shape culture on the platform across sports, fashion, comedy, and STEM fields.
Women in technology
fromwww.socialmediatoday.com
4 weeks ago

TikTok showcases 8 women creators for Women's History Month

TikTok highlighted eight women creators on International Women's Day to showcase how women drive trends and shape culture on the platform across sports, fashion, comedy, and STEM fields.
Women in technology
fromwww.socialmediatoday.com
4 weeks ago

TikTok showcases eight women creators for Women's History Month

TikTok highlighted eight women creators on International Women's Day to showcase how women drive trends and shape culture on the platform across sports, fashion, comedy, and STEM fields.
E-Commerce
fromThe Business of Fashion
1 month ago

The Beauty Brands ChatGPT Tells People to Buy

Beauty influencers and consumers increasingly use AI language models like ChatGPT to generate personalized skincare routines and product recommendations, driving significant growth in AI-driven shopping searches.
Digital life
fromMashable
1 month ago

The Looksmaxxing Glossary: Understanding the Internet's most unhinged subculture

Incel terminology, including 'looksmaxxing,' has migrated from underground forums into mainstream social media, spreading dangerous practices and ideologies through viral influencers.
Marketing
fromInc
3 weeks ago

The Future of AI in the Beauty Industry Won't Be Pretty

AI adoption in beauty marketing is eliminating jobs in information management roles while creating risk of industry-wide content homogeneity despite claims about creativity's enduring value.
Social media marketing
fromWWD
1 month ago

Why Influencer Brands Are Taking Over Beauty Again

Next-generation creators are launching successful direct-to-consumer beauty brands by leveraging their social media followings and applying lessons from previous influencer brand failures.
Fashion & style
fromBustle
2 weeks ago

The "Whisper Nail" Trend Proves Minimalist Manicures Can Make A Big Statement

Minimalist nails, particularly whisper nails, are trending, showcasing that simplicity in manicures can be both chic and versatile.
Fashion & style
fromBustle
2 weeks ago

10 Avant-Garde Makeup Artists Redefining What Glam Can Look Like

Makeup has shifted from minimalist, flattering aesthetics toward bold, expressive, and experimental looks driven by creative self-expression rather than conventional beauty standards.
fromBustle
2 weeks ago

Benefit Just Launched The Ultimate Blush For A Blurred, Airbrushed Glow

Microsphere powder is the magic behind that effect - it not only makes the formula feel silkier and easier to blend, but also gives it that signature powder dry down, diffusing light and making everything look airbrushed.
Fashion & style
Apple
fromBuzzFeed
1 month ago

Apple Martin Showed What Her Skin Looks Like Without Makeup, And Her "Refreshing" Comments About Her Acne Are Winning Praise

Apple showed makeup-free skin and candidly discussed acne's impact on her self-esteem, while her mother sought advice from Goop and viewers praised her honesty.
Fashion & style
fromwww.theguardian.com
2 weeks ago

A moment that changed me: I applied mucous-tinted mascara and loved the reaction

Beauty serves as a form of unfiltered self-expression and political resistance, transcending conventional prettiness to challenge societal expectations and celebrate individual identity.
Fashion & style
fromBustle
3 weeks ago

TikTok Says It's Time To "Put Your Shell Back On" With A Full Self-Care Reset

A 'shell day' is a dedicated self-care ritual where people complete all their beauty treatments and grooming tasks to feel refreshed and confident, inspired by hermit crabs upgrading their shells.
fromwww.nytimes.com
1 month ago

Video: Opinion | Confessions of a Former Body Positivity Influencer

What does loving yourself at any size mean now that weight loss is back in fashion and becoming more accessible than ever? Can you still be body positive while wanting to lose weight? The former body positivity influencer Gabriella Lascano argues that the movement has lost its way and taken an extreme turn in recent years. But she says there's a middle ground that still champions self-love and bodily autonomy while redefining them, too.
Public health
Fashion & style
fromTODAY.com
3 weeks ago

See the Y2K Haircut That Made This 11-Year-Old Look Like a Mom

An 11-year-old's attempt to replicate Halle Berry's haircut resulted in an unflattering style that she maintained for years, later becoming viral on social media with over 100,000 likes.
fromBustle
3 weeks ago

TikTok's "Mood Ring" Nails Are Pure '90s Nostalgia

A dark gel base creates depth, layered with a silver cat-eye polish that's magnetized so the shimmer pools toward the center like a glowing orb. On top, an iridescent chrome powder creates that signature color shift. Of course, none of these techniques are new - chrome powders and cat-eye gels have both been trending on their own recently - but paired together, they deliver a nail design that feels surprisingly fresh.
Fashion & style
fromwww.mercurynews.com
2 months ago

What to watch: Beautiful people keep blowing up in Beauty'

Like those, it scours our culture's incessant preoccupation with physical beauty, both the lusting for it and the lengths we will go to get and keep it. But The Beauty possess a mind of its own as it expounds on rich themes that Murphy's been interested in, mixing humor with black humor while he comments on sinfully glamorous lifestyles and the dark side of human nature and desire.
Television
E-Commerce
fromThe Business of Fashion
2 months ago

The New Beauty Discovery Journey on TikTok Shop

Discovery-led commerce on TikTok Shop compresses the purchase funnel, demanding creator-led strategies, precise product positioning, and cross-channel measurement to convert viewers into buyers.
Digital life
fromBustle
2 months ago

Why TikTokers Are Going Analog In 2026

Many people are shifting from digital habits toward analog media and rituals to reclaim time and reduce online-driven stress.
fromThe Business of Fashion
2 months ago

The Anti-AI Aesthetic Taking Over Social Media

San Diego-based Vanna Jimenez became a beauty influencer by accident. A year ago, she began posting her morning routines on TikTok and Instagram out of her tiny antique bathroom. While she initially focused on her love of 1960s fashion, her skincare and makeup - tossed artfully across a silver tray piled with her coffee, jewellery, toothpaste, books and accessories - quickly gained followers and the attention of beauty brands.
Social media marketing
Fashion & style
fromBustle
1 month ago

"Peanut Butter" Lips, Spiky Lashes, & More Korean Makeup Trends To Know

Korean beauty trends emphasize soft, muted tones, strategic placement techniques, and blended textures for an understated, harmonious makeup aesthetic.
Marketing
fromGlossy
2 months ago

Glossy Pop Newsletter: Why Cocokind is sending unreleased products to creators with 200 followers

Cocokind shifted PR focus from top-tier influencers to highly engaged brand fans, using monthly mailers, quizzes and surveys to reward loyalty and gather product feedback.
fromThe Nation
1 month ago

"Going Natural" in the Age of Facial Optimization

I am familiar with this feeling. Breadcrumb trails of heat lead to pain that's called minor, pressure that's called surprising. Rooms like this-the salon where my scalp scalds as my curls burn away or the aesthetician's office where I lie as vulnerable as I might in a hospital bed-are drenched in anxiety's musk, scented with antibacterial spray. The women who leave me their warmth are like older sisters, evidence files, guinea pigs, role models, comrades, and competition.
Social media marketing
fromThe Business of Fashion
1 month ago

The Social Media Trap

Instagram's new 'Shop the Look' feature and recent algorithm shifts highlight the vulnerability of social media reliance, where creators fear brand dilution from automated tags while companies like Oddity faced a massive stock drop due to the instability of rented social spaces.
Fashion & style
Social media marketing
fromForbes
2 months ago

A Decade Of Trippin' With Tarte: Inside The Viral Brand Trip Machine

Experiential influencer trips that invest in creators and authentic interactions can generate massive sales growth and reshape marketing strategies for beauty brands.
Fashion & style
fromWWD
1 month ago

Why It's Becoming Harder for Beauty Launches to Go - and Stay - Viral

Beauty product virality cycles are shortening, with 2025's top launches generating significantly less earned media value than 2024's, averaging $3.2 million versus $4.4 million monthly.
Fashion & style
fromBustle
1 month ago

55 Insanely Clever Things You Didn't Know Existed That Make You Look Hotter

Affordable, inventive beauty and styling products transform looks and routines, offering unique solutions like bond-building masks, color-changing balms, and a waist band that crops tops.
Fashion & style
fromBustle
1 month ago

Pastel Eyes, "Tired Girl" Glam, & More Spring Makeup Trends From Ngozi Edeme

Makeup in 2025 favored bold, blushed, glittery, playful glam led by Ngozi Esther Edeme, emphasizing high-saturation color and frosted highlight.
fromBustle
1 month ago

There's A Version Of "Blythe Doll Makeup" For Every Skin, Hair, & Eye Color

On TikTok, many people are pulling beauty inspo from these cute (and slightly creepy) toys, which were originally released in 1972. Blythe dolls have big eyes, pouty lips, and perfect makeup, plus really fun outfits, hairstyles, and accessories. Because there are so many versions of the doll - think a Fenty-level range of skin tones - it's said that everyone has a Blythe that looks exactly like them.
Fashion & style
Fashion & style
fromBustle
2 months ago

TikTok's "Project Pan" Is The Beauty Trend That Wants You To Buy Nothing

Use up existing makeup and skincare products before buying more to save money, reduce overconsumption, and rediscover favorites.
fromwww.cnbc.com
2 months ago

Gen Z and social media are helping men's makeup go mainstream. The beauty industry is trying to capitalize

It often starts small. A dab of concealer. A tinted moisturizer. Maybe a brow gel that goes from borrowed to bought. For many men, like Daniel Rankin, makeup has transformed from something taboo into a tool to make them look less tired and more put together. "I remember thinking, 'Am I really doing this?'" Rankin, a 24-year-old advertising agent from New York who likes to shop at Sephora, told CNBC. "But once I tried it, it just became normal."
fromBustle
1 month ago

"Skin-Tone Hair" Is TikTok's Secret To An Effortlessly Perfect Hair Color

Skin-tone hair isn't about toning things down, per se. In fact, the switch-up can be just as dramatic as any other dye job. But instead of chasing contrast for the sake of change, it redirects that energy toward finding a color that actually works with your complexion - an individualized approach to a beauty trend that feels refreshingly rare on TikTok. The result? Hair that looks like it's made for you, even though achieving it is anything but a coincidence.
Fashion & style
Fashion & style
fromSheFashionable
2 months ago

20 Ways Social Media Changed How We Dress - SheFashionable

Social media transformed fashion by accelerating trends, elevating influencers, enabling niche communities, algorithmic personalization, direct brand communication, and casualized dressing.
fromBustle
2 months ago

The "2/3 Rule" Is A Viral Hack For Getting Ready In A Time Crunch

After weeks of living in sweatpants and a claw clip, there often comes a moment when you finally feel like getting ready again. Instead of running errands in pajama bottoms or dashing to work with wet hair, it suddenly sounds fun to put on a nicer outfit and step outside feeling cute. For many, the easiest way to accomplish this goal is with the viral "2/3 rule" from TikTok.
Fashion & style
Fashion & style
fromBustle
2 months ago

TikTok's "Aussie Slickback" Hair Trend Is A Modern, More Wearable Millennial Pouf

The Australian slickback revives the bumped pony by combining a gelled, flat front with intentional subtle crown lift for a softer, modern slickback.
fromBustle
2 months ago

55 Random, Cheap Things That Make You Look Better Almost Instantly

If you're always searching for ways to look more polished, less tired, or just, well, better, this article is for you. Ahead, you'll find over 50 random, cheap things from Amazon that take mere minutes to accomplish their jobs - whether that's delivering an instant, vacation-worthy glow or tailoring loose-fitting clothing in a pinch. Scroll on to discover the products that'll make getting ready much quicker, easier, and frankly, more enjoyable.
Fashion & style
fromBustle
1 month ago

65 bougie things you'll want to show off that are actually cheap as hell

If you love the clean lines, rich textures, polished finishes, and elevated functionality that often comes with luxury products, you'll be glad to know that it can all be had for much less than you'd expect. Case in point? These bougie things with that same expensive vibe are actually cheap as hell. They look and feel so good, you'll actually want to show them off.
Fashion & style
fromwww.theguardian.com
2 months ago

Sali Hughes: forget smooth and glassy glam beauty is back

The appointment of Roan all grunge glitters, colourful face jewels and clumpy mascara celebrates the experimental, edgy and playful Mac aesthetic, and signals what may be the end of what industry figures often describe as the beige buffet of post-Covid fashion and beauty. Oh, the relief in seeing the back of all-over camel, in enjoying makeup textures other than perfectly smooth and glassy, the joy in a glinty eyelid or gemstone applied haphazardly and for no other reason but fun.
Fashion & style
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