How to optimize your app as part of a cross-device approach | MarTech
The global smartphone user base will reach 7.7 billion by 2027, highlighting the importance of mobile engagement strategies.
Apple Reverses Course and Allows Epic Games to Start Competing App Store
Apple reversed its decision to block Epic Games from starting a competing app store in Europe.
European tech competition law forces Apple to allow alternative app stores and payment systems, potentially benefiting smartphone users with lower prices.
Wyden: Governments spy on Apple, Google users through smartphone notifications
Senator Wyden warns that governments are spying on Apple and Google smartphone users through mobile push notifications.
Wyden asks the Department of Justice to revise policies that prevent companies from publicly disclosing government surveillance demands.