Store mode, also known as Demo Mode or Retail Mode, boosts contrast, brightness, and motion smoothing to create a bold image that attracts attention in stores. This setting often results in overly saturated colors and exaggerated brightness, which may not reflect the TV's true performance in a home environment.
The 4K TV still delivers a great-looking picture with accurate, realistic colors. You're also getting all the features that characterize OLED TVs, like deep black levels, rich contrast, and excellent viewing angles.
The CMF Phone 3 concept introduces a side-mounted accessory point that looks like a strap or handle attachment, signaling an interesting direction: expanding modularity beyond the back plate and into the frame itself.