Finder Guy is an adorably chunky, dual-toned blue creature with a rounded head and a perpetual smile. Apple is being fairly tight-lipped about him; he hasn't been officially announced or acknowledged by the company.
The people who need you to shrink are dealing with their own stuff. After decades of running my own electrical contracting business, I've worked in hundreds of homes. Rich people, poor people, and everyone in between. You know what I noticed? The people who treated me like I was beneath them were always the ones fighting their own battles.
Clothing that bears the name of a city near or far has become a closet staple for many consumers in recent years, evolving from impulse purchases to mainstream fashion.
'Gen Z's relationship with language is incredibly fast-moving. Unlike previous generations, they are growing up in a digital environment where new words can emerge, become popular or "cringe" within a matter of months...or even weeks! Platforms like Instagram or TikTok definitely accelerate this cycle: a phrase might start as a joke or trend within a niche community, go viral globally, and then quickly become overused.'
The rise of TikTok and YouTube has dramatically changed the lives of content creators by turning social media into a legitimate career path rather than just a hobby. These platforms allow ordinary people to build massive audiences without traditional media connections, often through algorithm-driven exposure.
If you spend any time scrolling French TikTok, watching French YouTubers, or hanging out near a high school or university café in Paris, Marseille, or Lyon, you'll quickly notice that the French you learned in class isn't exactly what young people are speaking today. French Gen Z slang is a fast-evolving mix of , Arabic and Romani influences, texting shortcuts, and words born from rap and street culture.
For today's young people, online content isn't a backdrop to daily life-it is daily life. Streaming platforms, short-form video, and social media don't just entertain; they influence how young people see themselves, their health, and what behaviors are seen as normal or aspirational. Movies, television, and streaming content still have influence, but as the digital ecosystem expands, so does its power to shape choices-for better and for worse.
A key difference between the millennial generation and that of gen Z is that millennials did not grow up curating an online image on social media, and therefore had a much lesser terror of being perceived. We'd put up entire albums of terrible, blurry photos from a single night out, write nonstop on LiveJournal, produce appalling juvenilia and then post it on fanfic or art forums.
Each decade of life comes with its share of pluses and minuses, but there's something special about being in your 40s. You're wiser and more mature than you were in your youth, more comfortable in your skin and you know what you like. Sure, you may not have quite as much energy as you once did. But you're still having a whole lot of fun - it's just that your definition of fun has changed over time.
On last night's Saturday Night Live, we learned that time stops for nothing-not people and not language. Marcello Hernández, the cast member perhaps most likely to become SNL's next breakout star, dropped by the "Weekend Update" desk to inform the Millennial co-anchor Colin Jost-and, by proxy, many Millennial audience members-of the slang terms favored by Gen Z.
mildly interesting observation: i always use capital letters when writing by hand, but usually only type them when doing something that somehow reminds me of being in school.
'As we have seen time and time again through history, the usage of slang ebbs and flows, contributing to quickly evolving language,' said Anna Pyshna, a spokesperson for Preply. 'Alongside cultural developments in our society, language follows the same pattern - changing in line with technology, fashion, and politics. 'Societal changes often have a strong influence over language change, and when past slang resurfaces, encourages a deep, personal connection to the past.'
There's something different about the "Heated Rivalry" online fandom from what I typically see - something strange brewing in the feeds, something I haven't seen in a long time, or maybe ever. It's easy for a topic to suddenly take over my Instagram Reels or TikTok feeds - those algorithms seem so sensitive that interacting with just a handful of posts on a topic can instantly send you down a rabbit hole.
But we in marketing also have a certain fixation on youth. Millennials (put roughly, those born between 1980 and 2000) are the prime suspect at the minute because from where we sit in London, it seems like they're reaching their prime consumption years. They value experiences over things. They want authentic connections to brands. They want to be marketed to via a social influencer instead of a traditional ad (ha! they want to be marketed to - insert laugh/cry emoji here).
As technology distracts, polarizes and automates, people are still finding refuge on analog islands in the digital sea. The holdouts span the generation gaps, uniting elderly and middle-aged enclaves born in the pre-internet times with the digital natives raised in the era of online ubiquity. They are setting down their devices to paint, color, knit and play board games. Others carve out time to mail birthday cards and salutations written in their own hand.
A woman got in line behind him, who looked to be about 70. You know, sometimes when you meet someone, you just get a sense that they're kind of an asshole? Yeah, she was one of those types. She pushed her cart up behind him, made a few comments that we all ignored about 'not having enough open registers' and 'we'll be here all day at this rate.'