MarketingCouncil Post: How To Attract Skilled Trade Talent In A Market Shortage
Attracting and retaining skilled workers in the trades is becoming more difficult as older generations retire and younger generations lack the necessary skills or interest.
Companies must engage in an ongoing process to attract and retain top talent, including building relationships, creating a strong employer brand, and offering competitive compensation packages.
Understanding the unique learning style of Generation Z, who will make up a large portion of the workforce by 2025, is crucial for attracting and engaging them. [ more ]