Carhartt, the Dearborn, Michigan-based brand with a 136-year heritage, is making its long-awaited entry into Manhattan by opening its first New York City store in the Flatiron District. The expansive 5,000-square-foot location at 936 Broadway was strategically chosen for its accessibility to the local community, preferring the area's blue-collar core over higher-profile spots like the Empire State Building. Chief Brand Officer Susan Hennike confirmed that, despite popular belief, New York City hosts a vast population of skilled tradespeople-carpenters, electricians, and construction workers-who are the brand's core demographic. The new store, the company's 57th globally, is part of a plan to reach 100 units by 2030, with a focus on locations that remain "brand right."
"At Carhartt, we believe every moment, big or small, starts with dedicated people showing up and putting in the work. Made Possible is our way of honoring the tradespeople who keep the world moving. They may not always be in the spotlight, but everything we cherish and love is made possible through their hard work."
Michael Castro expressed pride from his parents about being accepted into the competitive six-week Muni internship program, which provides hands-on experiences in welding and maintenance.
"Artificial intelligence is going to replace literally half of all white-collar workers in the US," Farley said. That's why, he said, more people are looking to the skilled trades.
