TikTok is testing hour-long videosTikTok is testing 60-minute video uploads for select users, shifting towards longer content from its original shortform video model.
Spotify's shortform videos could spread to more parts of the appSpotify is testing short video clips on playlist pages to expand artist-fan communication and promotion.
Instagram is sticking to short videos, says Adam MosseriInstagram focuses on shortform video content to prioritize connecting users with friends and interests, avoiding longform videos to maintain the platform's core identity.