#shoppable-ad-formats

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Exchangewire
1 month ago
Artificial intelligence

WPP Partners With Google Cloud; Google Unveils Arm-Based Central Processing Unit; Vevo Introduces Shoppable Ad Formats

Google Cloud partners with WPP to integrate AI models for enhanced marketing efforts.
Google introduces new updates to its cloud services, including an Arm-based CPU named Axion.
Vevo collaborates with KERV Interactive to introduce shoppable ad formats with dynamic second-screen technology. [ more ]
AdExchanger
3 months ago
Marketing tech

Roku Wants To Turn Its Home Screen Into An Ad Hub | AdExchanger

Streaming viewers spend a lot of time on the home screen of their TV before choosing an app or title to watch, making it a valuable place for advertisers to reach viewers.
Roku plans to offer interactive and shoppable ad formats on its home screen to engage viewers and drive business outcomes. [ more ]
AdExchanger
3 months ago
Marketing

Roku Wants To Turn Its Home Screen Into An Ad Hub | AdExchanger

Streaming viewers spend a lot of time on the home screen of their TV before choosing an app or title to watch, making it a valuable place for advertisers to reach viewers.
Roku plans to offer interactive and shoppable ad formats on its home screen to engage viewers and drive business outcomes. [ more ]
AdExchanger
3 months ago
Marketing

Roku Wants To Turn Its Home Screen Into An Ad Hub | AdExchanger

Streaming viewers spend a lot of time on the home screen of their TV before choosing an app or title to watch, making it a valuable place for advertisers to reach viewers.
Roku plans to offer interactive and shoppable ad formats on its home screen to engage viewers and drive business outcomes. [ more ]
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