If you're looking at a founder and they got dirty white sneakers, you're a real builder. They don't have time to buy nice sneakers; they just put on the same pair of sneakers, and they get dirty.
"Converse's issue is that it is iconic and it has not been able to shift and morph the consumer's impression of the brand enough to allow for SKU expansion," said Yates Jarvis, founder and principal of the e-commerce agency 2 Visions.
Brittany Antoinette Wilson's dad has been a collector for over 30 years, starting with comics and expanding to baseball caps and sneakers. His sneaker collection, now around 500 pairs, reflects his passion for fashion and appearance.
Tuning frictional behavior on the fly has been a long-standing engineering dream. This new insight into how surface geometry governs slip pulses paves the way for tunable frictional metamaterials that can transition from low-friction to high-grip states on demand.
There are certain suitcase staples worth having in your travel wardrobe. An effortless pair of wrinkle-free travel pants is one of them. A comfy pair of shoes is the other. While clogs and flats make a stylish choice, sneakers are our top travel shoe pick, especially when they're known to endure 13-hours on your feet or 15,000 steps without blisters, like two of our editors' favorite Adidas styles.
Patel's bespoke shoes were black, white, and yellow, and featured a number 9 on the side to signify that he is the bureau's ninth director. A "K$H" logo on the tongue is Patel's personal logo (FBI directors have personal logos now), and a skull from the Marvel character Punisher appeared across the back of the shoe, along with the FBI's slogan "Fidelity, Bravery, Integrity."
Nike has been on a downward trajectory; its share price tanked under the previous CEO, John Donahoe, who was ousted last September in favour of Elliott Hill, a 32-year veteran at the company who was brought out of retirement to lead it back to growth. At the heart of its problems was Donahoe's hyper-focus on growing direct-to-consumer sales. Before Nike, he was a leader in the tech space (eBay, PayPal and ServiceNow) and came in with a vision to have more shoppers buy directly from Nike.com.
New Balance has turned its "dad shoe" image into a driver of growth. According to a recent CNBC report, New Balance sales were up 19% to $9.2 billion in 2025. The sneaker giant grabbed market share from rivals like Nike, per the report. New Balance told CNBC that it could reach its target of $10 billion in annual revenue by the end of 2026.
Specifically, the company is focusing on the production of its newest, weirdest shoe-a giant soled laceless running shoe with a single-piece toe box made of "hyper-foam" plastics sprayed on by robot arms. The plastics are 40 percent biofoam, and the shoe is made of just eight pieces; On says its minimalist approach saves on the shoe's carbon footprint.
Last year, traditional luxury brands struggled to keep the attention of aspirational shoppers, and it was their lower-priced counterparts that swooped in to fill the gap. The formerly squeezed middle of the market - sitting below pure luxury labels but above mass-market brands - was able to capitalise on luxury's ever-growing prices and perceived lack of innovation. Tightening consumer budgets also played a part.